Growth-Focused Performance Marketing Lead

Socket.dev; United States; Remote; USD 115,000 - 140,000; Full time

Job summary

Upserve is seeking a data-driven Performance Marketing Manager to own and optimize paid acquisition programs across search, social, display, and retargeting. You’ll turn investment into qualified pipeline and new customers while testing audiences, offers, creative, and landing pages.

The role requires strong analytical instincts, collaboration with Sales, Content, Brand, and Product Marketing, and a bias toward action to translate data into improved performance and growth.

Qualifications

• 4+ years of experience in performance, growth, digital, or acquisition marketing.
• Experience managing meaningful paid media budgets.
• Deep expertise in paid search and paid social.
• Strong understanding of funnel economics (CAC, CPL, conversion rates, pipeline, LTV, ROI).
• Analytical with large datasets to diagnose performance and make investment decisions.
• Experience with marketing analytics, attribution, CRM, and marketing automation.
• Strong experimentation mindset and experience designing, executing, and evaluating A/B tests.
• Ability to balance strategic thinking with hands-on campaign execution.
• Strong communication skills and the ability to translate complex performance data into clear recommendations.
• Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged

Responsibilities

• Own the strategy, execution, measurement, and optimization of Upserve’s paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels.
• Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment.
• Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages.
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
• Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact—not just top-of-funnel metrics.
• Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences.
• Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement.
• Develop forecasts, budgets, performance targets, and channel-level investment recommendations.
• Build clear reporting and dashboards that translate marketing data into actionable business insights.
• Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth.
• Stay current on changes in the digital advertising landscape and bring new ideas and best practices to Upserve’s growth strategy.

Skills

Performance marketing

Data-driven

Analytical mindset

Experimentation

Campaign execution

Cross-functional collaboration

Strategic thinking

Communication skills

Tools

CRM systems

Marketing automation

A/B testing tools

Job description

Upserve is seeking a data-driven Performance Marketing Manager to own and optimize paid acquisition programs across search, social, display, and retargeting. You’ll turn investment into qualified pipeline and new customers while testing audiences, offers, creative, and landing pages.

The role requires strong analytical instincts, collaboration with Sales, Content, Brand, and Product Marketing, and a bias toward action to translate data into improved performance and growth.