Growth-Focused Integrated Marketing Programs Lead

Accenture PLC; United States; Remote; USD 87,000 - 225,000; Full time

Job summary

Accenture Song Marketing and Communications is seeking a seasoned professional to plan and activate integrated marketing programs aligned with Song's growth priorities. You will drive campaigns, content, events and experiences, coordinating with sales, markets and specialist teams to move initiatives from strategy to market.

This role emphasizes program leadership, autonomy, and delivering high-quality execution across cross-functional workstreams, with a focus on connecting demand to activation

Qualifications

• Minimum of 5 years of experience in integrated marketing, campaign management, GTM, growth marketing, program management or strategic activation.

Responsibilities

• Drive planning and delivery across assigned integrated marketing campaigns, leading defined workstreams and activations from brief through execution, measurement and optimization.
• Support the program focused on sales & commercial priorities, translating validated market demand and growth opportunities into actionable M+C plans.
• Lead integrated marketing delivery across priority FY27 campaigns, connecting campaigns to content, channels, events and experiences.
• Coordinate activation across emerging priorities, helping determine the appropriate M+C response when opportunities require focused support.
• Build integrated program plans with objectives, audiences, activities, milestones, dependencies and measures of success.
• Work with content, events, social, media and other M+C teams to bring capabilities into each program.

Skills

Integrated marketing

Campaign management

GTM

Growth marketing

Program management

Job description

Accenture Song Marketing and Communications is seeking a seasoned professional to plan and activate integrated marketing programs aligned with Song's growth priorities. You will drive campaigns, content, events and experiences, coordinating with sales, markets and specialist teams to move initiatives from strategy to market.

This role emphasizes program leadership, autonomy, and delivering high-quality execution across cross-functional workstreams, with a focus on connecting demand to activation