Growth-Centric Marketing Programs Lead

Accenture PLC; Arlington (VA); In loco; USD 87.000 - 207.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision coverage

Bonus opportunities

401(k) plan

Paid holidays and time off

Descrizione del lavoro

Accenture Song Marketing and Communications seeks a senior marketer to drive planning and activation of integrated campaigns that translate business priorities into market-facing programs. You will work across Song M+C, sales, and enterprise teams to move campaigns from strategy to execution, with autonomy and a focus on high-quality outcomes.

The role emphasizes cross-functional leadership, use of AI-enabled workflows, and collaboration across markets, content, events, and channels to deliver

Competenze

• Minimum of 5 years of experience in integrated marketing, campaign management, GTM, growth marketing, program management or strategic activation.
• Strong program leadership skills and ability to manage complex, cross-functional initiatives from planning through execution.
• Excellent written and verbal communication with ability to simplify complexity and create clarity across teams.

Mansioni

• Drive planning and delivery across assigned integrated marketing campaigns, leading defined workstreams and activations from brief to execution, measurement and optimization.
• Support the program focused on sales & commercial priorities, translating market demand and growth opportunities into actionable M+C plans.
• Lead integrated marketing delivery across priority FY27 campaigns, connecting campaigns to content, channels, events and experiences.
• Coordinate activation across emerging business and market priorities, helping determine appropriate M+C response.
• Connect campaigns and commercial priorities to key market moments (e.g., Cannes) and ensure activations support the broader program.
• Build integrated program plans with objectives, audiences, activities, owners, milestones, dependencies and success metrics.

Conoscenze

Integrated marketing

Campaign management

Cross-functional coordination

Strategic activation

Stakeholder management

AI-enabled workflows

Descrizione del lavoro

Accenture Song Marketing and Communications seeks a senior marketer to drive planning and activation of integrated campaigns that translate business priorities into market-facing programs. You will work across Song M+C, sales, and enterprise teams to move campaigns from strategy to execution, with autonomy and a focus on high-quality outcomes.

The role emphasizes cross-functional leadership, use of AI-enabled workflows, and collaboration across markets, content, events, and channels to deliver