B2B Growth & Strategy Leader

Accenture PLC; Chicago (IL); On-site; USD 87,000 - 254,000; Full time

Job summary

Accenture Song is seeking a seasoned B2B Strategy Director in Digital Marketing Strategy to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You’ll lead cross‑functional teams across research, web design, brand and digital strategy, planning and reporting.

You’ll grow long‑term client relationships, act as a trusted advisor, mentor junior talent, and help expand the B2B practice.

Qualifications

• 10+ years of B2B marketing strategy experience.
• Experience with marketing design, web experiences, and digital touchpoints including CRM.
• Proven ability to lead strategy and implement multi-channel campaigns.

Responsibilities

• Develop and champion B2B marketing strategies including ABM and demand generation.
• Lead multi-channel campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights to improve design and campaign performance.
• Build trusted client relationships and act as a strategic advisor.
• Expand practice offerings and collaborate with Accenture teams.
• Mentor junior talent within the digital marketing strategy practice.

Skills

B2B marketing strategy

Marketing design

CRM & digital touchpoints

Education

Bachelor's degree or equivalent

Job description

Accenture Song is seeking a seasoned B2B Strategy Director in Digital Marketing Strategy to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You’ll lead cross‑functional teams across research, web design, brand and digital strategy, planning and reporting.

You’ll grow long‑term client relationships, act as a trusted advisor, mentor junior talent, and help expand the B2B practice.