B2B Growth Strategy Director

Accenture PLC; Atlanta (GA); On-site; USD 94,000 - 294,000; Full time

Job summary

Accenture Song is seeking a seasoned B2B Strategy Director to shape integrated marketing strategies and drive demand for clients. You will lead multi-channel campaigns, coordinate teams across strategy, UX and creative, and translate insights into measurable growth.

You’ll mentor junior talent, grow the B2B practice, and partner with Accenture colleagues to expand offerings in digital marketing strategy. Strong communication and client leadership are essential.

Qualifications

• 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and communication/content strategy.
• Bachelor's degree or equivalent (minimum 10 years) work experience.
• Strategic planning skills: strong strategic thinker, good researcher, and shepherd of strategic ideas in design and client review processes.

Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients.
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance.
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences.
• Play an integral role within the practice to create and expand practice offerings.
• Nurture and mentor junior talent to grow the digital marketing strategy practice.

Education

Bachelor's degree or equivalent

Job description

Accenture Song is seeking a seasoned B2B Strategy Director to shape integrated marketing strategies and drive demand for clients. You will lead multi-channel campaigns, coordinate teams across strategy, UX and creative, and translate insights into measurable growth.

You’ll mentor junior talent, grow the B2B practice, and partner with Accenture colleagues to expand offerings in digital marketing strategy. Strong communication and client leadership are essential.