Integrated Marketing Programs Lead

Accenture PLC; New York (NY); On-site; USD 87,000 - 225,000; Full time

Job summary

Accenture Song Marketing and Communications is seeking a seasoned professional to drive planning and activation of integrated marketing programs. You’ll translate business priorities into coordinated campaigns, content, events and market-facing activity across Song M+C and sales teams.

The role blends integrated marketing and program leadership with cross-functional coordination—working across Song M+C, sales and commercial teams, markets, CRMers, enterprise M+C, Activation Hub, Canvas and

Qualifications

• Minimum of 5 years of experience in integrated marketing, campaign management, GTM, growth marketing, program management or strategic activation.
• Experience translating business or commercial priorities into integrated marketing plans and activation.
• Experience working across campaigns, content, events, client experiences, digital, social or other integrated marketing channels.
• Commercial orientation and an understanding of how marketing can support client demand, sales priorities and business growth.

Responsibilities

• Drive planning and delivery across assigned integrated marketing campaigns, leading defined workstreams and activations from brief and planning through execution, measurement and optimization.
• Support the program focused on sales & commercial priorities, translating validated market demand, sales priorities and business growth opportunities into actionable M+C plans.
• Lead integrated marketing delivery across priority FY27 campaigns, including market growth priorities, Service Reinvention and Sales Reinvention, connecting campaigns to the right content, channels, events and experiences.
• Coordinate flexible activation across emerging business and market priorities, helping determine the appropriate M+C response when opportunities require focused support.
• Help connect campaigns and commercial priorities to key market moments, including Cannes, ensuring activations advance the broader program strategy rather than operate as standalone events.
• Build integrated program plans that establish objectives, audiences, activities, owners, milestones, dependencies, deliverables and measures of success.
• Work across content, thought leadership, executive visibility, events, social, media, ecosystem and other M+C teams to bring the right capabilities into each program.
• Partner with Activation Hub, Canvas, Canvas, enterprise M+C, markets and specialist teams to coordinate delivery and maintain momentum across interconnected workstreams.
• Maintain visibility across program activity, surfacing dependencies, risks, decisions and opportunities for greater integration to the Integrated Growth & Activation lead.
• Manage clear operating rhythms for assigned programs, including planning, stakeholder coordination, status reporting and measurement.
• Track program performance and activation metrics, using insights to strengthen future planning and demonstrate impact.
• Identify opportunities to use AI, tools and new ways of working to improve program planning, coordination, execution and measurement.

Skills

Integrated marketing

Campaign management

GTM

Growth marketing

Program management

Strategic activation

Job description

Accenture Song Marketing and Communications is seeking a seasoned professional to drive planning and activation of integrated marketing programs. You’ll translate business priorities into coordinated campaigns, content, events and market-facing activity across Song M+C and sales teams.

The role blends integrated marketing and program leadership with cross-functional coordination—working across Song M+C, sales and commercial teams, markets, CRMers, enterprise M+C, Activation Hub, Canvas and