B2B Marketing Strategy Director: Growth & Demand Architect

Accenture PLC; Seattle (WA); On-site; USD 101,000 - 270,000; Full time

Job summary

Accenture Song seeks a seasoned B2B Strategy Director in Digital Marketing Strategy to craft integrated marketing plans that build brand experiences and drive demand for clients. You’ll lead cross-functional teams across research, web design, brand and digital strategy, and reporting.

You’ll grow client relationships, mentor junior talent, and collaborate with Accenture teams to expand offerings. A strategic thinker with an entrepreneurial spirit who loves storytelling will thrive in our

Qualifications

• Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design and digital touchpoints.

Responsibilities

• Develop and champion key B2B marketing-led strategies including ABM, demand generation, and lead nurturing.
• Lead multi-channel campaigns across teams to drive acquisition, conversion, and retention.
• Gather insights and data to identify opportunities to improve design and campaign performance.
• Build trusted client relationships and act as a strategic advisor to grow brands through marketing channels.
• Expand practice offerings and mentor junior talent.

Skills

B2B Marketing Strategy

Marketing design

Web experiences

CRM

Media strategy

Content strategy

Education

Bachelor's degree or equivalent

Job description

Accenture Song seeks a seasoned B2B Strategy Director in Digital Marketing Strategy to craft integrated marketing plans that build brand experiences and drive demand for clients. You’ll lead cross-functional teams across research, web design, brand and digital strategy, and reporting.

You’ll grow client relationships, mentor junior talent, and collaborate with Accenture teams to expand offerings. A strategic thinker with an entrepreneurial spirit who loves storytelling will thrive in our