B2B Growth & Marketing Strategy Director

Accenture PLC; Detroit (MI); On-site; USD 94,000 - 294,000; Full time

Benefits offered by this job

401(k) plan

Bonus opportunities

Paid holidays

Job summary

Accenture Song, a leading marketing and experience design arm of Accenture, is seeking a seasoned B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients in a fast-paced, enterprise environment.

You will champion marketing across funnel activities, oversee teams, and mentor junior talent while collaborating with Accenture teams across creative, marketing operations, media, and data/analytics to deliver

Qualifications

• Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, web experiences and other digital touchpoints including CRM, media, and communication/content strategy.

Responsibilities

• Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients.
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance.
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences.
• Play an integral role within the practice to create and expand practice offerings.
• Nurture and mentor junior talent to grow the digital marketing strategy practice.

Skills

B2B marketing strategy

marketing design

web experiences

CRM

media strategy

content strategy

Education

Bachelor's degree or equivalent

Job description

Accenture Song, a leading marketing and experience design arm of Accenture, is seeking a seasoned B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients in a fast-paced, enterprise environment.

You will champion marketing across funnel activities, oversee teams, and mentor junior talent while collaborating with Accenture teams across creative, marketing operations, media, and data/analytics to deliver