Full-Funnel Growth Acquisition Lead (AI-Driven)

Gen Digital Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Gen Digital Inc. is seeking a senior Acquisition Marketing leader in New York to own full-funnel media planning, budgeting, and growth initiatives across owned, earned, and paid channels.

You will guide cross-functional teams, optimize spend, and drive CAC/LTV-driven decisions to accelerate scale and profitability. You will partner with analytics, Product Marketing, and Finance to set priorities, test strategies, and forecast performance, ensuring alignment with global growth goals and regional

Qualifications

• 10-12 years in performance, growth, or acquisition marketing.
• Experience building marketing plans and understanding performance KPIs.
• Track record of owning and defending a multi-channel budget against CAC/ROAS targets.
• Experience in consumer subscription software, cybersecurity, or digital services.
• Multi-region experience (NA, EMEA, APAC) including localized planning.

Responsibilities

• Set annual and quarterly acquisition goals and plan channels, tests, and calendar.
• Quarterback the full-funnel acquisition plan with cross-functional partners.
• Drive audience, investment, channel mix, portfolio, and product priorities to hit KPIs.
• Build business cases using CAC, LTV, and payback period by channel and geo.
• Partner with analytics to develop marginal-return views for spend optimization.
• Guide Channel CoE teams on budget and goals across owned, earned, and paid.
• Provide weekly guidance on spend, forecast, and performance with adjustments.
• Update forecasts and flag risks and growth opportunities early.
• Own storytelling for acquisition performance across channels, geo, and product.
• Drive geo-specific media strategy and GTM support aligned with launches.
• Guide pricing and promotions for acquisition with Product Marketing and Finance.
• Design tests for growth and own the test roadmap.

Skills

Integrated media planning

Investment and portfolio decisions

Budget management

Performance reporting

Full-funnel growth

Global growth strategy

Cross-functional GTM

Test-and-learn

Measurement fluency

Subscription economics

Education

Bachelor's degree in marketing or related field

MBA or advanced degree preferred

Tools

Power BI

SQL

Job description

Gen Digital Inc. is seeking a senior Acquisition Marketing leader in New York to own full-funnel media planning, budgeting, and growth initiatives across owned, earned, and paid channels.

You will guide cross-functional teams, optimize spend, and drive CAC/LTV-driven decisions to accelerate scale and profitability. You will partner with analytics, Product Marketing, and Finance to set priorities, test strategies, and forecast performance, ensuring alignment with global growth goals and regional