Growth-Focused Digital Marketing Analyst

Schneider National, Inc.; Green Bay (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) savings plan with company match

Paid time off and paid holidays

Results-based incentive pay program

Job summary

Schneider National, Inc. in Green Bay is seeking a Digital Marketing Growth Analyst to drive customer acquisition, engagement and retention through data-driven marketing strategies and lifecycle programs.

You will optimize journeys, execute paid media campaigns and improve conversion and CLV across digital channels. The role involves using Google Analytics, PowerBI and LookerStudio to measure and optimize cross-channel campaigns, manage budgets, and develop testing strategies to maximize ROI,

Qualifications

• Bachelor’s degree in marketing.
• Working knowledge of reporting tools such as PowerBI, LookerStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers, DSP, CMS and marketing automation technology.
• Able to manage multi-channel digital marketing campaigns.
• Experience managing marketing budgets.
• Experience forecasting performance.

Responsibilities

• Act as a bridge between marketing channels and technical execution, to ensure digital campaigns are optimized for performance, integration and innovation.
• Align digital and media channel activities to broader marketing campaigns and business goals to identify opportunities.
• Develop and present recommendations for opportunities and performance insights.
• Measure the effectiveness of digital marketing campaigns, including pay-per-click, cost per impression, search engine optimization, web engagement, etc.
• Oversee budget allocations and forecasting to maximize efficiency and return on investment.
• Develop testing strategies to improve performance.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Participate in discovery sessions and assist in defining business requirements through the use of data.
• Interpret user goals and priorities to substantiate campaign direction.
• Evaluate emerging digital marketing technologies, AI solutions and platform innovations to identify opportunities that enhance customer engagement, improve operational efficiency and support future business growth.
• Use tools such as Google Analytics, PowerBI and LookerStudio to analyze and optimize cross-channel campaigns and conversion performance.

Education

Bachelor's degree in marketing

Tools

PowerBI

LookerStudio

Google Analytics

Google Tag Manager

Heatmapping tools

Ad Managers

DSP

CMS

Job description

Schneider National, Inc. in Green Bay is seeking a Digital Marketing Growth Analyst to drive customer acquisition, engagement and retention through data-driven marketing strategies and lifecycle programs.

You will optimize journeys, execute paid media campaigns and improve conversion and CLV across digital channels. The role involves using Google Analytics, PowerBI and LookerStudio to measure and optimize cross-channel campaigns, manage budgets, and develop testing strategies to maximize ROI,