Hybrid Data-Driven Growth Marketing Specialist

Schneider; Green Bay (WI); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental and vision insurance.

Company paid life insurance.

401(k) savings plan with company match

Paid time off and paid holidays.

Results-based incentive pay program

Tuition reimbursement.

Job summary

Schneider seeks a Digital Marketing Growth Specialist in Green Bay, WI to drive acquisition, engagement and retention through data-driven marketing strategies and lifecycle programs. The role focuses on optimizing customer journeys, executing targeted campaigns and boosting conversion and LTV across digital channels.

The position is hybrid, based in Green Bay, with a first-shift, full-time schedule (Mon-Fri).

Qualifications

• Bachelor’s degree in marketing.
• Experience with PowerBI, LookerStudio, Google Tag Manager, Google Analytics, and heatmapping tools.
• Proficient in managing multi-channel digital marketing campaigns.
• Experience forecasting performance and budget management.

Responsibilities

• Bridge marketing channels and technical execution for optimized campaigns.
• Align digital activities with broader campaigns and business goals.
• Develop and present recommendations for opportunities and performance insights.
• Measure the effectiveness of digital marketing campaigns (PPC, SEO, engagement).
• Oversee budgets and forecasting to maximize ROI.
• Develop testing strategies to improve performance.
• Support automated, multi-touch, targeted journeys and programs.
• Analyze data to define business requirements and campaign direction.
• Evaluate emerging digital technologies to improve engagement and efficiency.
• Use Google Analytics, PowerBI and LookerStudio to optimize cross-channel campaigns.

Skills

PowerBI/LookerStudio/GA/Heatmapping

Ad Managers/DSPs/CMS/Marketing Autom

Multi-channel campaigns

Marketing budgets

Forecasting performance

Education

Bachelor’s degree in marketing

Tools

PowerBI

LookerStudio

Google Tag Manager

Google Analytics

Heatmapping tools

Job description

Schneider seeks a Digital Marketing Growth Specialist in Green Bay, WI to drive acquisition, engagement and retention through data-driven marketing strategies and lifecycle programs. The role focuses on optimizing customer journeys, executing targeted campaigns and boosting conversion and LTV across digital channels.

The position is hybrid, based in Green Bay, with a first-shift, full-time schedule (Mon-Fri).