Growth-Focused Marketing Analytics Manager

Capital Electric; Upper Marlboro (MD); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Healthcare plans

Dental & vision

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional and personal development

Opportunity to become a shareholder

Disability insurance

Life insurance for spouse and dependeb

Wellness program

Gym reimbursement

Employee Assistance Program (EAP)

Job summary

Capital Electric is seeking a Marketing Analytics Manager to transform data from marketing, sales, and operations into meaningful insights that drive smarter business decisions. You will analyze customer trends, purchasing behavior, demand forecasts, and campaign effectiveness to identify opportunities for growth and operational improvement.

You will collaborate across Marketing, Sales, Digital, Pricing, Operations, and Category Management to translate data into strategies that boost customer

Qualifications

• 5–8 years of experience in marketing analytics, business intelligence, customer analytics, or sales analytics.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Experience with Power BI, SQL, advanced Excel, CRM, ERP reporting, and data visualization tools.
• Experience in B2B marketing, distribution, or supporting sales organizations is a plus.

Responsibilities

• Analyze customer purchasing behavior, sales trends, and product adoption to uncover growth opportunities.
• Develop customer segmentation models and target audiences for marketing campaigns.
• Identify cross-sell, upsell, and category penetration opportunities.
• Create dashboards and reports that provide actionable insights for sales, marketing, and leadership teams.
• Measure campaign performance, ROI, customer engagement, market share and retention metrics.
• Build predictive models and customer scoring methodologies to improve campaign effectiveness.
• Partner closely with Operations, Sales and Supply Chain teams to leverage customer, product, and inventory insights that maximize marketing campaign effectiveness, improve targeting and segmentation, align promotions with inventory availability, and drive revenue growth.

Skills

Analytical thinking

Problem solving

Data-driven decision making

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration, or related field

Tools

Power BI

SQL

Advanced Excel

CRM reporting

ERP reporting

Data visualization tools

Job description

Capital Electric is seeking a Marketing Analytics Manager to transform data from marketing, sales, and operations into meaningful insights that drive smarter business decisions. You will analyze customer trends, purchasing behavior, demand forecasts, and campaign effectiveness to identify opportunities for growth and operational improvement.

You will collaborate across Marketing, Sales, Digital, Pricing, Operations, and Category Management to translate data into strategies that boost customer