Digital Marketing Growth Analyst

Schneider National, Inc.; Green Bay (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) savings plan with company match

Paid time off and paid holidays

Results-based incentive pay program

Job summary

Schneider National, Inc. in Green Bay is seeking a Digital Marketing Growth Analyst to drive customer acquisition, engagement and retention through data-driven marketing strategies and lifecycle programs.

You will optimize journeys, execute paid media campaigns and improve conversion and CLV across digital channels. The role involves using Google Analytics, PowerBI and LookerStudio to measure and optimize cross-channel campaigns, manage budgets, and develop testing strategies to maximize ROI,

Qualifications

• Bachelor’s degree in marketing.
• Working knowledge of reporting tools such as PowerBI, LookerStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers, DSP, CMS and marketing automation technology.
• Able to manage multi-channel digital marketing campaigns.
• Experience managing marketing budgets.
• Experience forecasting performance.

Responsibilities

• Act as a bridge between marketing channels and technical execution, to ensure digital campaigns are optimized for performance, integration and innovation.
• Align digital and media channel activities to broader marketing campaigns and business goals to identify opportunities.
• Develop and present recommendations for opportunities and performance insights.
• Measure the effectiveness of digital marketing campaigns, including pay-per-click, cost per impression, search engine optimization, web engagement, etc.
• Oversee budget allocations and forecasting to maximize efficiency and return on investment.
• Develop testing strategies to improve performance.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Participate in discovery sessions and assist in defining business requirements through the use of data.
• Interpret user goals and priorities to substantiate campaign direction.
• Evaluate emerging digital marketing technologies, AI solutions and platform innovations to identify opportunities that enhance customer engagement, improve operational efficiency and support future business growth.
• Use tools such as Google Analytics, PowerBI and LookerStudio to analyze and optimize cross-channel campaigns and conversion performance.

Education

Bachelor's degree in marketing

Tools

PowerBI

LookerStudio

Google Analytics

Google Tag Manager

Heatmapping tools

Ad Managers

DSP

CMS

Job description

Welcome to Schneider! Thank you for your interest in a career with us. | My Account Options

Job Description - Digital Marketing Growth Analyst (263022)

Job Description

Digital Marketing Growth Analyst -

Job Number:

263022 - Full-time Mon-Fri 1st Shift

Job overview:

Schneider is seeking a Digital Marketing Growth Analyst in Green Bay to drive acquisition, engagement and retention through the execution of data-driven marketing strategies and lifecycle marketing programs. The Digital Marketing Growth Analyst will optimize customer journeys, execute targeted paid media campaigns and identify opportunities to improve conversion and customer lifetime value across digital channels.

Responsibilities:

• Act as a bridge between marketing channels and technical execution, to ensure digital campaigns are optimized for performance, integration and innovation.
• Align digital and media channel activities to broader marketing campaigns and business goals to identify opportunities.
• Develop and present recommendations for opportunities and performance insights.
• Measure the effectiveness of digital marketing campaigns, including pay-per-click, cost per impression, search engine optimization, web engagement, etc.
• Oversee budget allocations and forecasting to maximize efficiency and return on investment.
• Develop testing strategies to improve performance.
• Support automated, multi-touch, targeted journey and digital marketing programs.
• Participate in discovery sessions and assist in defining business requirements through the use of data.
• Interpret user goals and priorities to substantiate campaign direction.
• Evaluate emerging digital marketing technologies, AI solutions and platform innovations to identify opportunities that enhance customer engagement, improve operational efficiency and support future business growth.
• Use tools such as Google Analytics, PowerBI and LookerStudio to analyze and optimize cross-channel campaigns and conversion performance.

Skills and qualifications:

• Bachelor’s degree in marketing
• Working knowledge of reporting tools such as PowerBI, LookerStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
• Proficient in Ad Managers, DSP, CMS and marketing automation technology.
• Able to manage multi-channel digital marketing campaigns.
• Experience managing marketing budgets.
• Experience forecasting performance.

Pay and benefits:

• Medical, dental and vision insurance.
• 401(k) savings plan with company match.
• Paid time off and paid holidays.
• Results-based incentive pay program where you can earn above and beyond your base pay.

Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization’s success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.

Primary Location

USA-WISCONSIN-Green Bay

Building Location Address : 3101 S Packerland Dr , Green Bay, WI, 54313