Paid Media Specialist - Growth & ROI Focus

Schneider National, Inc.; Green Bay (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Schneider National, Inc. in Green Bay, WI is hiring a Paid Media Specialist to develop, deploy and test paid advertising across search, display and social channels in alignment with business goals.

You will design campaigns, analyze performance, and implement tagging and landing-page experiments to improve conversions, working with internal teams and external agencies. The role emphasizes data-driven decision making, experience with analytics tools, and delivering measurable ROI within brand

Qualifications

• Bachelor’s degree in marketing.
• 2+ years of paid advertising experience across multiple ad platforms with measurable ROI.
• Proven track record of campaigns delivering growth and ROI.
• Experience with PowerBI, Google Data Studio, GTM, Google Analytics and heatmapping tools.
• Familiarity with tracking pixels, UTM tagging and conversion tracking setups.
• Strong organizational and communication skills and attention to detail.
• Ability to analyze data to support decisions.

Responsibilities

• Participate in discovery sessions to define business requirements and align campaigns with goals.
• Plan and execute paid media across search, display, and social channels.
• Test landing pages and tagging events to optimize campaigns and UX.
• Collaborate with agencies and internal teams; manage budgets and invoices.
• Monitor ROI and provide measurable results; recommend program enhancements.
• Analyze performance data and adjust campaigns to improve conversions.

Skills

Paid advertising

ROI focus

Data-driven

Cross-functional collaboration

Communication

Analytical thinking

Landing page testing

Tag management

Education

Bachelor’s degree in marketing

Tools

PowerBI

Google Data Studio

Google Tag Manager

Google Analytics

Heatmapping tools

UTM tagging

Ad Managers

DSP platforms

Job description

Schneider National, Inc. in Green Bay, WI is hiring a Paid Media Specialist to develop, deploy and test paid advertising across search, display and social channels in alignment with business goals.

You will design campaigns, analyze performance, and implement tagging and landing-page experiments to improve conversions, working with internal teams and external agencies. The role emphasizes data-driven decision making, experience with analytics tools, and delivering measurable ROI within brand