Growth-Focused Campaign Performance Analyst

Meijer Inc.; Grand Rapids (MI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Job summary

Meijer Inc. in Grand Rapids, MI is seeking a Campaign Analyst to join the Meijer Media team. You will measure and optimize the performance of Meijer Media campaigns and prepare vendor-facing campaign performance reports.

You will work with Ad Ops, Sales, Tech, Data and Analytics CoE teams to analyze results, socialize insights, and promote experimentation to identify growth opportunities. Strong analytical and communication skills are essential.

Qualifications

• 3-5 years of analytics and reporting experience in a publisher, ad network, Retail Media Network or eCommerce/retail company.
• Experience in digital marketing environment with ad servers and web analytics.
• Proficient with digital platforms and tools such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, Trade Desk, Pinterest.
• Ability to work with external partners to access data and clarify details.
• Proficient in PowerPoint, Excel, and data visualization tools like Power BI.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Attention to detail and quality.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power BI, etc.
• Analyze campaign performance across different channels, segments, creatives, and products.
• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

Skills

Analytical thinking

Communication skills

Attention to detail

Independent and collaborative work

Tools

Power BI

Excel

Google Marketing Platforms

Facebook Ads Manager

Adobe Analytics

TradeDesk

Pinterest

Job description

Meijer Inc. in Grand Rapids, MI is seeking a Campaign Analyst to join the Meijer Media team. You will measure and optimize the performance of Meijer Media campaigns and prepare vendor-facing campaign performance reports.

You will work with Ad Ops, Sales, Tech, Data and Analytics CoE teams to analyze results, socialize insights, and promote experimentation to identify growth opportunities. Strong analytical and communication skills are essential.