Campaign Insights & Optimization Analyst

Meijer Inc.; Gaylord (MI); Sur place; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Résumé du poste

Meijer Inc. is seeking a data-driven analytics and reporting professional to support campaign performance and media measurement across multiple channels.

The role focuses on building insightful reports and dashboards for retail media initiatives, leveraging Power BI and Google Analytics, while collaborating with external partners and internal teams. Responsibilities include data integrity, visualization, and actionable recommendations to optimize campaigns, with a strong emphasis on accuracy and

Qualifications

• 3–5 years of analytics and reporting experience at a publisher, ad network, Retail Media Network or eCommerce/retail company.
• Experience in digital marketing environment with ad servers, web analytics, search bid management, etc.
• Familiar with digital platforms and tools such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest.

Responsabilités

• Prepare campaign reports with effective data visualizations using data from multiple sources (Google Analytics, Facebook Ads Manager, Power BI, etc.).
• Analyze campaign performance across channels, segments, creatives, and products.
• Identify key metrics, trends, and insights and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on latest industry developments, tools, and techniques for digital marketing and measurement.
• This job profile may include other duties as assigned.

Connaissances

Analytics

Reporting

Power BI

PowerPoint

Excel

Data visualization

Outils

Google Analytics

Facebook Ads Manager

Power BI

Adobe Analytics

TradeDesk

Pinterest

Description du poste

Meijer Inc. is seeking a data-driven analytics and reporting professional to support campaign performance and media measurement across multiple channels.

The role focuses on building insightful reports and dashboards for retail media initiatives, leveraging Power BI and Google Analytics, while collaborating with external partners and internal teams. Responsibilities include data integrity, visualization, and actionable recommendations to optimize campaigns, with a strong emphasis on accuracy and