Campaign Performance Analyst

Meijer; Grand Rapids (MI); Sur place; USD 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement &

Résumé du poste

Meijer is seeking a Campaign Analyst to join the Meijer Media team to measure and optimize the performance of Meijer Media campaigns. You will prepare vendor-facing campaign performance reports and analyze marketing results across channels.

Collaborate with Ad Ops, Sales, Tech, Data and Analytics CoE teams to socialize insights and promote experimentation. Strong data visualization and communication skills are required.

Qualifications

• 3-5 years of analytics and reporting experience in a publisher, ad network, Retail Media Network or ecommerce/retail company.
• Experience in a digital marketing environment, including ad servers, web analytics and bid management.
• Familiar with digital platforms and tools such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest.
• Ability to work directly with external partners to access data and clarify information as needed.
• Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Attention to detail, accuracy, and quality.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsabilités

• Prepare campaign reports featuring effective data visualizations using data from multiple sources such as Google Analytics, Facebook Ads Manager, Power BI, etc.
• Analyze campaign performance across different channels, segments, creatives, and products.
• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

Connaissances

Analytics & reporting

Power BI

Excel

Google Analytics

Communication

Problem solving

Outils

Google Marketing Platforms

Facebook Ads Manager

Adobe Analytics

TradeDesk

Power BI

Description du poste

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

Meijer Rewards

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

We are looking for a Campaign Analyst to join our Meijer Media team and help us measure and optimize the performance of our Meijer Media campaigns. As a campaign analyst, you will be responsible for preparing vendor-facing campaign performance reports that measure the impact and effectiveness of media tactics. As a Campaign Performance Analyst within the Meijer Media organization, you will analyze marketing performance results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will work closely with numerous stakeholder teams, including Ad Ops, Sales as well as Tech, Data and Analytics CoE Teams.

What You'll be Doing:

• Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.
• Analyze campaign performance across different channels, segments, creatives, and products.
• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications):

• 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company.
• Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc.
• Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc.
• Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed.
• Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Attention to detail, accuracy, and quality.
• Ability to work independently and collaboratively in a fast-paced environment.

We opened our doors more than 90 years ago with the goal of helping people provide for themselves and their family. Today we're a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.

Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification.