Campaign Analytics & Optimization Specialist

Meijer Inc.; Michigan; Sur place; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Weekly pay

Scheduling flexibility

Paid parental leave

Paid education assistance

Team member discount

Development programs for advancement

Résumé du poste

Meijer Inc. seeks a Campaign Analyst to join the Meijer Media team and measure and optimize campaign performance. You will prepare vendor-facing reports and socialize insights to drive growth opportunities, working closely with Ad Ops, Sales, Tech, Data and Analytics CoE teams.

You will analyze marketing results, develop insights, and promote experimentation to identify opportunities for improved media outcomes.

Qualifications

• 3-5 years of analytics and reporting experience in a publisher, ad network, Retail Media Network or ecommerce/retail company.
• Experience in a digital marketing environment with ad servers and web analytics.
• Familiar with platforms such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc.
• Ability to collaborate with external partners to access data and clarify details as needed.
• Proficient in PowerPoint, Excel, and data visualization tools (e.g., Power BI).
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Attention to detail, accuracy, and quality; able to work independently and in a fast-paced team.

Responsabilités

• Prepare campaign reports featuring effective data visualizations using data from multiple sources such as Google Analytics and Facebook Ads Manager.
• Analyze campaign performance across channels, segments, creatives, and products.
• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
• This job profile is not meant to be all-inclusive; may perform other duties as assigned.

Connaissances

Analytics

Reporting

Retail Media

Ecommerce

Digital marketing

Outils

Google Marketing Platform

Facebook Ads Manager

Adobe Analytics

TradeDesk

Pinterest

Description du poste

Meijer Inc. seeks a Campaign Analyst to join the Meijer Media team and measure and optimize campaign performance. You will prepare vendor-facing reports and socialize insights to drive growth opportunities, working closely with Ad Ops, Sales, Tech, Data and Analytics CoE teams.

You will analyze marketing results, develop insights, and promote experimentation to identify opportunities for improved media outcomes.