Growth-Focused BDC & Internet Sales Lead

Duke Chevrolet GMC; Suffolk (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Duke Chevrolet GMC in Suffolk, VA seeks an experienced Business Development Manager to lead the Internet Sales team and drive marketing initiatives. The role blends BDC leadership, CRM management, and digital marketing to grow appointments and vehicle sales.

Responsibilities include overseeing internet leads, optimizing follow-up processes, managing email campaigns, social media content, and online reputation.

Qualifications

• Automotive dealership, BDC, Internet Sales management, marketing, or digital marketing experience.
• Strong leadership, organization, and communication skills.
• Experience with an automotive CRM; VinSolutions experience is a plus.
• Understanding of internet lead management and automotive sales processes.
• Experience managing business social media accounts and creating/posting content is strongly preferred.
• Experience with email marketing, website content, digital advertising, and online reputation management.
• Google Analytics experience and the ability to interpret website traffic, customer behavior, conversions, and campaign performance is a strong plus.

Responsibilities

• Manage and oversee the dealership’s Internet Sales/BDC department and daily operations.
• Ensure internet leads are responded to quickly, professionally, and consistently.
• Develop and maintain effective phone, email, and text follow-up processes.
• Monitor CRM activity to ensure leads, appointments, follow-ups, and customer communications are properly handled.
• Coach and train BDC/Internet Sales team members on customer communication and appointment-setting techniques.
• Track appointments set, appointments shown, sold customers, closing ratios, response times, and other department KPIs.
• Analyze lead-provider performance and identify opportunities to improve conversion rates and ROI.
• Work closely with Sales Managers and sales staff to ensure a smooth handoff of internet customers.
• Develop and execute email marketing campaigns for inventory, incentives, dealership events, equity opportunities, and customer retention.
• Assist with dealership website content, promotional banners, vehicle specials, and calls-to-action.
• Manage the dealership’s social media presence and maintain a consistent posting schedule.
• Create, schedule, and publish engaging social media content highlighting new and used inventory, vehicle specials, customer deliveries, dealership events, employees, community involvement, and dealership promotions.
• Take or coordinate photos and videos for social media and digital marketing content.
• Monitor comments, messages, reviews, and customer engagement across dealership social media channels and review platforms.
• Develop strategies to increase social media engagement, followers, website traffic, leads, and dealership awareness.
• Track social media performance and identify which content and campaigns generate the strongest engagement and results.
• Monitor online reviews and assist with dealership reputation management.
• Help develop campaigns designed to generate repeat business, referrals, trade opportunities, and customer retention.
• Review marketing performance and recommend changes based on results.
• Work with third-party lead providers and digital marketing vendors to improve lead quality and dealership performance.
• Maintain accurate monthly reports for leads, appointments, sales, marketing campaigns, social media, and lead sources.

Skills

BDC Leadership

CRM management

Digital marketing

Social media

Email marketing

Content creation

Analytics/KPIs

Tools

VinSolutions

Google Analytics

Facebook

Instagram

Facebook Ads

Instagram Ads

Job description

Duke Chevrolet GMC in Suffolk, VA seeks an experienced Business Development Manager to lead the Internet Sales team and drive marketing initiatives. The role blends BDC leadership, CRM management, and digital marketing to grow appointments and vehicle sales.

Responsibilities include overseeing internet leads, optimizing follow-up processes, managing email campaigns, social media content, and online reputation.