Growth-Driven Web Operations Manager

PlayCore; Chattanooga (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

PlayCore is seeking a Web Operations & Digital Growth Manager to own the engine behind our digital presence. You will be accountable for how the website performs, how traffic is generated, how users convert, and how data turns into growth across web platforms, acquisition channels, and analytics.

You will blend strategy with hands-on execution to maintain and optimize Magento-based ecommerce and HubSpot sites, design growth experiments, and lead cross-functional teams to deliver measurable

Responsibilities

• Own day-to-day performance, stability, and optimization of our primary website
• Manage and optimize a Magento-based eCommerce ecosystem, along with supporting sites built on HubSpot
• Lead site architecture, navigation, page performance, and conversion flows
• Partner closely with developers to scope, prioritize, and launch new features, enhancements, and experiments
• Design and execute integrated digital growth strategies across organic, direct, and paid channels
• Build, test, and optimize landing pages, funnels, and on-site experiences to improve conversion rates and revenue
• Lead SEO, AEO, and future-focused discovery strategies, staying ahead of how search and user behavior are evolving
• Own paid acquisition channels, including Google Ads and Microsoft Advertising, with a focus on efficient growth and ROI
• Own performance measurement across Google Analytics, SEMrush, and paid media platforms
• Develop and maintain closed-loop reporting frameworks that connect traffic, engagement, leads, and revenue
• Turn insights into clear decisions and prioritized actions — not just dashboards
• Collaborate across Marketing, Revenue Operations, Sales, Product, and Development teams
• Align ICP targeting, messaging, customer journeys, and conversion strategy
• Act as the operator who connects strategy to execution and execution to results
• Website performance improves month over month (speed, stability, conversion)
• Traffic growth is intentional, diversified, and measurable
• Conversion improvements compound, even when gains are incremental
• Stakeholders trust your numbers because attribution is clear
• The website is treated as a growth system — not a static asset

Job description

PlayCore is seeking a Web Operations & Digital Growth Manager to own the engine behind our digital presence. You will be accountable for how the website performs, how traffic is generated, how users convert, and how data turns into growth across web platforms, acquisition channels, and analytics.

You will blend strategy with hands-on execution to maintain and optimize Magento-based ecommerce and HubSpot sites, design growth experiments, and lead cross-functional teams to deliver measurable