Web Growth & CRO Manager — SaaS Growth Engine

Content Creators; United States; Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Comprehensive medical/dental/vision

Remote work setup budget

Monthly wellness stipend

In-office meal program

Commuter benefits

Job summary

Cresta is seeking a Growth Marketing Manager, Web & CRO, to own Cresta.com as a high-performing growth engine. You will drive organic traffic, boost conversion rates, and turn website activity into measurable pipeline and revenue.

Collaborate with marketing, design, operations, and agency partners to implement scalable experimentation, localization, analytics, and governance. You will lead localization and reporting efforts, optimize messaging, and manage a backlog of requests, delivering

Qualifications

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS.
• Experience owning a marketing website end-to-end including roadmap development and cross-functional execution.
• Hands-on experience with enterprise web CMS platforms for page builds, QA, and publishing workflows.
• Experience working with external web or design agencies.
• Proficiency with GA4 and Looker or similar BI tools; hands-on web experimentation and A/B testing.
• Strong project management and organizational skills with high-volume request prioritization.
• Excellent cross-functional communication and stakeholder management.
• High attention to detail and quality for web experiences and brand.

Responsibilities

• Own website strategy and roadmap, ensuring Cresta.com evolves with the business growth.
• Spearhead the website CRO strategy, designing and running a continuous testing program to improve conversion rates.
• Manage web intake and prioritization, handling 5+ weekly requests across stakeholders with a clear backlog.
• Coordinate with internal stakeholders and external partners to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations including page builds, updates, QA, publishing workflows, and governance.
• Improve messaging clarity, information architecture, template consistency, and user experience.
• Lead website localization efforts with International Marketing Manager for multi-language expansion.
• Build website performance reporting with GA4 and Looker dashboards for measurement.

Skills

Web marketing

Website management

B2B SaaS

CMS platforms

GA4 / Looker

AB testing

Project management

Cross-functional communication

Attention to detail

Tools

GA4

Looker

Job description

Cresta is seeking a Growth Marketing Manager, Web & CRO, to own Cresta.com as a high-performing growth engine. You will drive organic traffic, boost conversion rates, and turn website activity into measurable pipeline and revenue.

Collaborate with marketing, design, operations, and agency partners to implement scalable experimentation, localization, analytics, and governance. You will lead localization and reporting efforts, optimize messaging, and manage a backlog of requests, delivering