Growth-Driven Web Operations Manager

PlayCore Holdings, Inc.; Chattanooga (TN); On-site; USD 90,000 - 140,000; Full time

Job summary

PlayCore Holdings, Inc. seeks a Web Operations & Digital Growth Manager for GameTime to own the digital growth stack end-to-end.

You will drive website performance, traffic, and conversion strategies across Magento-based eCommerce and HubSpot sites, collaborating with cross-functional teams to deliver measurable growth. The role blends strategy with hands-on execution, focusing on SEO, paid channels, and analytics to turn data into revenue.

Responsibilities

• Own the day-to-day performance, stability, and optimization of our primary website
• Manage and optimize a Magento-based eCommerce ecosystem, along with supporting sites built on HubSpot
• Lead site architecture, navigation, page performance, and conversion flows
• Partner closely with developers to scope, prioritize, and launch new features, enhancements, and experiments
• Design and execute integrated digital growth strategies across organic, direct, and paid channels
• Build, test, and optimize landing pages, funnels, and on-site experiences to improve conversion rates and revenue
• Lead SEO, AEO, and future-focused discovery strategies, staying ahead of how search and user behavior are evolving
• Own paid acquisition channels, including Google Ads and Microsoft Advertising, with a focus on efficient growth and ROI
• Own performance measurement across: Google Analytics, SEMrush, Paid media platforms
• Develop and maintain closed-loop reporting frameworks that connect traffic, engagement, leads, and revenue
• Turn insights into clear decisions and prioritized actions — not just dashboards
• Collaborate across Marketing, Revenue Operations, Sales, Product, and Development teams
• Align ICP targeting, messaging, customer journeys, and conversion strategy
• Act as the operator who connects strategy to execution and execution to results
• What Success Looks Like - Website performance improves month over month; Traffic growth is intentional and measurable; Conversion improvements compound; Attribution is clear
• Who This Role Is For - You have owned a high-traffic, complex website with real business impact; You thrive with Magento and HubSpot; You think in funnels and flows; You seek outcomes over activity

Job description

PlayCore Holdings, Inc. seeks a Web Operations & Digital Growth Manager for GameTime to own the digital growth stack end-to-end.

You will drive website performance, traffic, and conversion strategies across Magento-based eCommerce and HubSpot sites, collaborating with cross-functional teams to deliver measurable growth. The role blends strategy with hands-on execution, focusing on SEO, paid channels, and analytics to turn data into revenue.