Growth-Focused Paid Media Specialist (Remote/Hybrid)

Ascend Learning; Burlington (MA); Hybrid; USD 63,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental, vision insurance

401(k) with company match

Paid time off

Parental leave

Employee assistance program

Wellness programs (Headspace, Airvet)

Charitable matching

Job summary

Ascend Learning, a leading healthcare and learning technology company, is seeking a Paid Media Specialist to execute and optimize digital advertising campaigns across multiple brands and channels. This role reports to the Sr.

Manager Paid Media and supports setup, trafficking, QA, budget pacing, and performance optimization. The position offers hybrid work from Burlington, MA or Leawood, KS, with remote candidates considered nationwide in the United States.

Qualifications

• 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels.
• Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related advertising platforms.
• Strong understanding of audience targeting, tracking, reporting, and performance measurement.
• Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance.
• Strong organizational, communication, and collaboration skills.
• Detail-oriented, proactive, and driven by continuous learning and improvement.

Responsibilities

• Execute and optimize digital advertising campaigns across brands and channels.
• Support campaign setup, trafficking, quality assurance, budget pacing, and ongoing optimization.
• Assist with affiliate and influencer programs.
• Build and manage target audiences and tracking.
• Contribute to performance reporting and analysis.

Skills

Paid media

Digital ads

Campaign setup

Analytics

Collaboration

Communication

Education

Bachelor’s degree preferred

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Ascend Learning, a leading healthcare and learning technology company, is seeking a Paid Media Specialist to execute and optimize digital advertising campaigns across multiple brands and channels. This role reports to the Sr.

Manager Paid Media and supports setup, trafficking, QA, budget pacing, and performance optimization. The position offers hybrid work from Burlington, MA or Leawood, KS, with remote candidates considered nationwide in the United States.