Growth-Focused Paid Media Analyst

AMA Las Vegas; Denver, Northern (CO, KY); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training

Job summary

U.S. News & World Report seeks a hands‑on Paid Search & Social Marketing Specialist to support a cross‑vertical team. You will drive high‑intent audience growth, engagement, and lead generation through multi‑channel campaigns with a strong focus on A/B testing and optimization.

The role requires deep platform familiarity, rigorous testing, and the ability to manage performance budgets to meet acquisition targets; hybrid work is preferred, with a base salary in a market range.

Qualifications

• Minimum of 3 years’ hands-on performance marketing experience managing active budgets.
• Expertise with Google Ads and major social ad platforms.
• Strong analytical skills; proficient with Excel/Sheets and GA4/Looker Studio.
• Experience working within affiliate marketing is preferred.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Campaign Execution: Build, launch, and manage daily performance campaigns across search engines and major paid social platforms.
• Cross-Channel Synergy: Align paid search and paid social strategies with data and partner performance.
• Advanced Experimentation Engine: Implement end‑to‑end A/B testing, from creative variants to landing pages.
• Technical & Data Integration: Work with Data Science, UX, and Content teams on attribution and lead quality.
• Advanced Bidding & Pacing: Manage bidding strategies with OCT data and budget pacing.

Skills

Campaign Execution

Cross-Channel Synergy

A/B Testing

Data Integration

Advanced Bidding

Cross-Functional Collaboration

Analytical Rigor

Execution Focus

Education

Bachelor's degree in Marketing or related field

Economics, Statistics, Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Advertising

GA4

Looker Studio

Job description

U.S. News & World Report seeks a hands‑on Paid Search & Social Marketing Specialist to support a cross‑vertical team. You will drive high‑intent audience growth, engagement, and lead generation through multi‑channel campaigns with a strong focus on A/B testing and optimization.

The role requires deep platform familiarity, rigorous testing, and the ability to manage performance budgets to meet acquisition targets; hybrid work is preferred, with a base salary in a market range.