Growth Analytics Lead — Data-Driven Marketing for Families

Learning Care; Novi (MI); Hybride; USD 100 000 - 110 000; Plein temps

Avantages offerts par ce poste

50% childcare discount

Bi-weekly paid

401(k) company match

Tuition reimbursement

Education assistance

Flexible PTO

Healthcare benefits

Childcare discount for employees

Résumé du poste

Learning Care is seeking a Growth Analyst to turn marketing performance data into growth insights across its brand portfolio. You will own Google Analytics 4 platform reporting, funnel measurement from acquisition to enrollment, and build growth data marts to unify paid, organic, social, and lifecycle data.

The role partners with BI and marketing leadership to design recurring reports on cost-per-registration, channel efficiency, and funnel conversion, and translates findings into actionable

Qualifications

• A bachelor’s degree in marketing, business analytics, statistics, computer science, or a related field is required.
• 3-5 years of experience in marketing analytics, growth analytics, or a comparable analytical role is required.
• Hands-on experience with Google Analytics 4 platform administration is required, including event configuration, custom dimensions and metrics, and audience building.
• Experience with SQL against a modern data warehouse (BigQuery, Snowflake, Databricks, or Microsoft Fabric) is required.
• Experience building performance dashboards in Looker Studio, Power BI, or Tableau is required.
• Experience translating measurement findings into recommendations for marketing leadership is required.

Responsabilités

• Own Google Analytics 4 platform administration and reporting across Learning Care Group properties, including event configuration and cross-domain tracking.
• Build and maintain growth data marts that unify paid, organic, social, and lifecycle data.
• Design and produce recurring growth reporting on cost-per-registration, cost-per-enrollment, channel efficiency, and funnel conversion across the brand portfolio.
• Build cohort, retention, and channel attribution analyses to inform investments.
• Collaborate with BI on data mart schema, metric definitions, and semantic layer decisions.
• Establish and enforce measurement standards across brands, including UTM taxonomy and attribution rules.
• Support senior directors with ad hoc analysis and business case support.
• Translate analytical findings into narrative recommendations for leadership.

Connaissances

Marketing analytics

GA4

SQL

BI tools

Data storytelling

Formation

Bachelor's degree in marketing or related field

Outils

Google Analytics 4

BigQuery

Snowflake

Databricks

Microsoft Fabric

Looker Studio

Power BI

Tableau

Description du poste

Learning Care is seeking a Growth Analyst to turn marketing performance data into growth insights across its brand portfolio. You will own Google Analytics 4 platform reporting, funnel measurement from acquisition to enrollment, and build growth data marts to unify paid, organic, social, and lifecycle data.

The role partners with BI and marketing leadership to design recurring reports on cost-per-registration, channel efficiency, and funnel conversion, and translates findings into actionable