Growth-Driven Lead Generation Specialist

Air Products and Chemicals, Inc.; Allentown (Lehigh County); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Affordable medical, dental, and vision

401(k) retirement savings

Paid vacation and holidays

Paid parental leave

Adoption assistance

Flexible Spending Accounts

Health Savings Account

Life Insurance

Employee Assistance Program

Job summary

Air Products and Chemicals, Inc. is seeking a Lead Generation Specialist to build the sales pipeline by identifying, nurturing, and qualifying prospects across multiple channels.

This role partners with Sales to convert opportunities into new industrial gas and equipment business and stays aligned with Marketing and Business Development. The ideal candidate is curious, data-driven, and eager to learn Air Products’ offerings and contracts.

Qualifications

• Bachelor’s degree in business administration, Marketing, or related field.
• 2-3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and demonstrated adoption of new capabilities.
• Analytical mindset with the ability to interpret data and trends.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Skills

Communication

Phone etiquette

CRM systems

Data analysis

Multitasking

Education

Bachelor's degree in business/marketing

Tools

Microsoft Office

Salesforce

SAP

Qlik

HubSpot

Job description

Air Products and Chemicals, Inc. is seeking a Lead Generation Specialist to build the sales pipeline by identifying, nurturing, and qualifying prospects across multiple channels.

This role partners with Sales to convert opportunities into new industrial gas and equipment business and stays aligned with Marketing and Business Development. The ideal candidate is curious, data-driven, and eager to learn Air Products’ offerings and contracts.