Lead Generation Specialist

Air Products and Chemicals, Inc.; Allentown (Lehigh County); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Affordable medical, dental, and vision

401(k) retirement savings

Paid vacation and holidays

Paid parental leave

Adoption assistance

Flexible Spending Accounts

Health Savings Account

Life Insurance

Employee Assistance Program

Job summary

Air Products and Chemicals, Inc. is seeking a Lead Generation Specialist to build the sales pipeline by identifying, nurturing, and qualifying prospects across multiple channels.

This role partners with Sales to convert opportunities into new industrial gas and equipment business and stays aligned with Marketing and Business Development. The ideal candidate is curious, data-driven, and eager to learn Air Products’ offerings and contracts.

Qualifications

• Bachelor’s degree in business administration, Marketing, or related field.
• 2-3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and demonstrated adoption of new capabilities.
• Analytical mindset with the ability to interpret data and trends.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Skills

Communication

Phone etiquette

CRM systems

Data analysis

Multitasking

Education

Bachelor's degree in business/marketing

Tools

Microsoft Office

Salesforce

SAP

Qlik

HubSpot

Job description

At Air Products, we reimagine what's possible. By tapping into the motivation of our people and our collective experience, we create the ideas and innovations that drive us forward. When we come together - where every voice is heard and everyone knows they belong and matter - we create solutions that launch people into space, support lifesaving care in hospitals, and enable the construction of groundbreaking, world scale production facilities.

Reimagine What’s Possible

Air Products and Chemicals, Inc., a Fortune 500 global manufacturer of industrial gases, is seeking a Lead Generation Specialist to support the IG Americas South Subregion. This role is a key driver of growth, connecting innovative gas solutions with customers across diverse industries.

This position will be based at our Global Headquarters in Allentown, PA.

The Lead Generation Specialist builds the sales pipeline by identifying, nurturing, and qualifying prospects. Using internal data and analytical tools, this role prioritizes outreach, engages leads across multiple channels, and partners with Sales to convert opportunities into new industrial gas and equipment business.

The ideal candidate is curious, resilient, and eager to learn Air Products’ offerings, applications, technologies, and contracts. They are a resourceful problem-solver who embraces tools and innovation and collaborates across Marketing, Commercial Technology, and Business Development.

What’s In It for You:

At Air Products we foster a culture of inclusion where every voice is heard, and everyone feels they belong and matter. Additionally, we offer competitive pay and excellent benefits for our employees. Check out some of our benefits below!

• Affordable medical, dental, and vision insurance available day one of employment
• 401(k) retirement savings plan with immediate vesting of company match and core contributions
• Paid vacation, holidays, and sick time
• Paid parental leave
• Adoption assistance
• Flexible Spending Accounts (medical, dependent daycare)
• Health Savings Account
• Life Insurance (AD&D), Supplemental AD&D
• Employee Assistance Program (EAP)

Responsibilities:

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Qualifications:

• Bachelor's degree in business administration, Marketing, or related field.
• 2-3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and demonstrated adoption of new capabilities to improve/enhance work processes.
• Self-motivated, organized, and able to handle multiple priorities.
• Analytical mindset with the ability to interpret data and trends.
• Experience with CRM systems (e.g. CRM SAP, Salesforce), SAP Qlik, or HubSpot and familiarity with industrial or technical products, also a plus.

Air Products proudly values the skills, dedication, and leadership that veterans offer. As a veteran-friendly organization, we actively encourage and welcome veterans to apply for various roles within our company. We recognize the unique strengths and experiences that veterans contribute and foster a workplace that honors your service while providing a platform for professional growth.

Founded in 1940, Air Products is a world-leading industrial gases company and has a proud history of innovation, operational excellence, with an unwavering commitment to safety and environmental stewardship. Working together, we are taking our passion and diverse backgrounds forward to reimagine what's possible and generate a cleaner future for our customers, our communities, and the world.
We are an Equal Opportunity Employer (U.S.).You will receive consideration for employment without regard to race, color, religion, national origin, age, citizenship, gender, marital status, pregnancy, sexual orientation, gender identity and expression, disability, or veteran status.

Air Products is committed to working with and providing a reasonable accommodation to individuals with disabilities. If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, please e-mail us at [e-mail]. General application status inquiries are not answered by this mailbox rather you’ll receive an e-mail directly from our Career Center and/or the Talent Acquisition Specialist.