Lead Generation Specialist — Industrial Gas Solutions

Air Products; Allentown (Lehigh County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Healthcare from day one

401(k) with company match

Paid vacation, holidays, and sick time

Parental leave

Adoption assistance

Flexible Spending Accounts (FSA)

Job summary

Air Products in Allentown, PA is seeking a Lead Generation Specialist to build the sales pipeline by identifying, nurturing, and qualifying prospects. You will partner with Sales to prioritize accounts, engage leads via phone, email, and digital channels, and transition qualified opportunities into the sales cycle.

The ideal candidate has a bachelor’s degree in business or marketing, 2–3 years in customer-facing roles, strong communication, proficient CRM experience (SAP, Salesforce, HubSpot),

Qualifications

• Bachelor’s degree in business administration, Marketing, or related field.
• 2–3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and adoption of new capabilities.
• Experience with CRM systems (e.g. SAP, Salesforce), SAP Qlik, or HubSpot.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.

Skills

Communication

Phone etiquette

MS Office

Analytical mindset

CRM software

Education

Bachelor’s degree in business/marketing or related field

Tools

CRM SAP

Salesforce

SAP Qlik

HubSpot

Job description

Air Products in Allentown, PA is seeking a Lead Generation Specialist to build the sales pipeline by identifying, nurturing, and qualifying prospects. You will partner with Sales to prioritize accounts, engage leads via phone, email, and digital channels, and transition qualified opportunities into the sales cycle.

The ideal candidate has a bachelor’s degree in business or marketing, 2–3 years in customer-facing roles, strong communication, proficient CRM experience (SAP, Salesforce, HubSpot),