Lead Generation Specialist

AirProducts; Allentown (Lehigh County); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Paid vacation, holidays, and sick time

Paid parental leave

Adoption assistance

Flexible Spending Accounts

Health Savings Account

Life Insurance (AD&D)

Employee Assistance Program (EAP)

Job summary

Air Products is seeking a Lead Generation Specialist at its Allentown, PA headquarters. This role builds the sales pipeline by identifying, nurturing, and qualifying prospects, coordinating with Sales to prioritize accounts and engagement strategies across multiple channels.

The ideal candidate will have 2–3 years in sales/marketing, strong communication skills, and experience with SAP/Salesforce/HubSpot. You’ll work across Marketing and Commercial teams to drive opportunities and growth.

Qualifications

• Bachelor’s degree in business administration, Marketing, or related field.
• 2–3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and adoption of new capabilities.
• Self-motivated, organized, and able to handle multiple priorities.
• Analytical mindset with the ability to interpret data and trends.
• Experience with CRM systems (e.g. SAP, Salesforce), SAP Qlik, or HubSpot.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Skills

Effective communication

Influencing skills

Phone etiquette

Analytical mindset

Self-motivation

Education

Bachelor’s degree in business administration or marketing

Tools

SAP CRM

Salesforce

SAP Qlik

HubSpot

Job description

# Air Products Careers## Lead Generation SpecialistSolicitar: Allentown, Pennsylvania: Jornada completa: Publicado hoy: JR-2026-22982En Air Products, reimaginamos lo que es posible. Aprovechando la motivación de nuestra gente y nuestra experiencia colectiva, creamos las ideas y las innovaciones que nos impulsan hacia adelante. Cuando nos unimos —en un entorno donde se escucha cada voz y todos saben que forman parte del equipo y que son importantes— creamos soluciones que lanzan a las personas al espacio, respaldan la atención médica vital en los hospitales y permiten la construcción de instalaciones de producción pioneras a escala mundial. Reimaginemos lo que es posibleAir Products and Chemicals, Inc., a Fortune 500 global manufacturer of industrial gases, is seeking a Lead Generation Specialist to support the IG Americas South Subregion. This role is a key driver of growth, connecting innovative gas solutions with customers across diverse industries. This position will be based at our Global Headquarters in Allentown, PA. The Lead Generation Specialist builds the sales pipeline by identifying, nurturing, and qualifying prospects. Using internal data and analytical tools, this role prioritizes outreach, engages leads across multiple channels, and partners with Sales to convert opportunities into new industrial gas and equipment business. The ideal candidate is curious, resilient, and eager to learn Air Products’ offerings, applications, technologies, and contracts. They are a resourceful problem-solver who embraces tools and innovation and collaborates across Marketing, Commercial Technology, and Business Development. **What's In It for You:** At Air Products we foster a culture of inclusion where every voice is heard, and everyone feels they belong and matter. Additionally, we offer competitive pay and excellent benefits for our employees. Check out some of our benefits below!* Affordable medical, dental, and vision insurance available day one of employment* 401(k) retirement savings plan with immediate vesting of company match and core contributions* Paid vacation, holidays, and sick time* Paid parental leave* Adoption assistance* Flexible Spending Accounts (medical, dependent daycare)* Health Savings Account* Life Insurance (AD&D), Supplemental AD&D* Employee Assistance Program (EAP) **Responsibilities:*** Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.* Partner with Sales on territory priorities, target accounts, and engagement strategies.* Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.* Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.* Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.* Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.* Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.* Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.* Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.* Stay current on Air Products’ offerings, applications, and technologies.* Adopt new tools and reporting technologies to improve workflow and efficiency. **Qualifications:*** Bachelor’s degree in business administration, Marketing, or related field.* 2–3 years of experience in sales, marketing, or customer-facing roles.* Effective communication and influencing skills; excellent phone etiquette.* Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and demonstrated adoption of new capabilities to improve/enhance work processes.* Self-motivated, organized, and able to handle multiple priorities.* Analytical mindset with the ability to interpret data and trends.* Experience with CRM systems (e.g. CRM SAP, Salesforce), SAP Qlik, or HubSpot and familiarity with industrial or technical products, also a plus. Air Products proudly values the skills, dedication, and leadership that veterans offer. As a veteran-friendly organization, we actively encourage and welcome veterans to apply for various roles within our company. We recognize the unique strengths and experiences that veterans contribute and foster a workplace that honors your service while providing a platform for professional growth.