Industrial Lead Gen Specialist — Pipeline & Growth

AirProducts; Allentown (Lehigh County); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Paid vacation, holidays, and sick time

Paid parental leave

Adoption assistance

Flexible Spending Accounts

Health Savings Account

Life Insurance (AD&D)

Employee Assistance Program (EAP)

Job summary

Air Products is seeking a Lead Generation Specialist at its Allentown, PA headquarters. This role builds the sales pipeline by identifying, nurturing, and qualifying prospects, coordinating with Sales to prioritize accounts and engagement strategies across multiple channels.

The ideal candidate will have 2–3 years in sales/marketing, strong communication skills, and experience with SAP/Salesforce/HubSpot. You’ll work across Marketing and Commercial teams to drive opportunities and growth.

Qualifications

• Bachelor’s degree in business administration, Marketing, or related field.
• 2–3 years of experience in sales, marketing, or customer-facing roles.
• Effective communication and influencing skills; excellent phone etiquette.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and adoption of new capabilities.
• Self-motivated, organized, and able to handle multiple priorities.
• Analytical mindset with the ability to interpret data and trends.
• Experience with CRM systems (e.g. SAP, Salesforce), SAP Qlik, or HubSpot.

Responsibilities

• Identify and prioritize prospective accounts using internal databases, market intelligence, and industry publications.
• Partner with Sales on territory priorities, target accounts, and engagement strategies.
• Identify growth opportunities, market trends, expansions, capital projects, and regulatory or operational events to support early customer engagement.
• Connect with prospects by phone, email, and digital channels to identify needs, decision-makers, and opportunities.
• Follow up on inbound inquiries and leads from marketing campaigns, trade shows, and digital channels.
• Qualify leads based on scope, budget, and timing, then transition opportunities to Sales.
• Maintain accurate customer interactions and follow-up activities in SAP CRM and Salesforce.
• Partner with Sales, Marketing, and Commercial Technology on targeted campaigns.
• Share lead quality, customer insights, objections, and emerging needs to improve outreach, targeting, and value propositions.
• Stay current on Air Products’ offerings, applications, and technologies.
• Adopt new tools and reporting technologies to improve workflow and efficiency.

Skills

Effective communication

Influencing skills

Phone etiquette

Analytical mindset

Self-motivation

Education

Bachelor’s degree in business administration or marketing

Tools

SAP CRM

Salesforce

SAP Qlik

HubSpot

Job description

Air Products is seeking a Lead Generation Specialist at its Allentown, PA headquarters. This role builds the sales pipeline by identifying, nurturing, and qualifying prospects, coordinating with Sales to prioritize accounts and engagement strategies across multiple channels.

The ideal candidate will have 2–3 years in sales/marketing, strong communication skills, and experience with SAP/Salesforce/HubSpot. You’ll work across Marketing and Commercial teams to drive opportunities and growth.