Growth-Driven Digital Product Marketing Lead

UWorld; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive pay based on experience

Paid time off

Benefits package including medical, VZ

401(k) with 5% Employer Matching

On-site and virtual fitness classes

Growth and inclusive culture

Job summary

UWorld seeks a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more verticals. The role focuses on strategic digital marketing efforts that drive awareness, highlight the benefits of our educational tools, and convert leads into paying customers.

The ideal candidate is data-driven, results-oriented, and capable of turning insights into actionable marketing strategies across growth marketing, content

Qualifications

• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy.
• Experience with SEO and SEM best practices; strong experience with Social media and Email marketing and content creation preferred.
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Responsibilities

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation and Email campaigns
• Create and regularly measure and report on marketing metrics
• Recommend and edit necessary collateral to support product offerings
• Define the annual product marketing strategy and serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning
• Perform comprehensive market research on target markets, including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Recommend product pricing and report on industry trends to position UWorld ahead of competition

Skills

Digital marketing

SEO

SEM

Content marketing

Social media

Email marketing

Growth marketing

Marketing analytics

Marketing automation

Reporting

Education

Bachelor's degree in marketing, business, communications, or related field

Master's degree preferred

Tools

Google Analytics

Google Search Console

SEMrush

Job description

UWorld seeks a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more verticals. The role focuses on strategic digital marketing efforts that drive awareness, highlight the benefits of our educational tools, and convert leads into paying customers.

The ideal candidate is data-driven, results-oriented, and capable of turning insights into actionable marketing strategies across growth marketing, content