Digital Product Marketing Manager

UWorld, LLC; Texas; Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive pay

Paid time off

Benefits package (medical, vision, and

401(k) with employer matching

On-site and virtual group fitness

Supportive work environment

Résumé du poste

UWorld, LLC is seeking a Digital Product Marketing Manager to lead product and digital marketing strategy across verticals. The role emphasizes data-driven decisions, awareness building, lead conversion, and collaboration with product teams to translate insights into actionable campaigns.

The ideal candidate has 7+ years in digital marketing, expertise in SEO/SEM, content, social media, and email marketing, plus strong analytics and reporting capabilities.

Qualifications

• 7 years of experience leading digital marketing strategy
• Experience with growth marketing, content marketing, and social media marketing
• SEO/SEM best practices; strong experience with social media and email marketing
• Experience with SEO analytics programs (e.g., Google Analytics, Google Search Console) preferred

Responsabilités

• Campaign Strategy and Development: oversee integrated marketing campaigns and SEO/SEM for verticals
• Marketing Strategy: define annual product marketing strategy; position differentiators
• Market Research: analyze target markets, buyer personas, and industry trends

Connaissances

Digital marketing

Growth marketing

Content marketing

Social media marketing

Email marketing

SEO/SEM

Formation

Bachelor’s degree in marketing, business, communications, or a related field

Master’s degree

Description du poste

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred

Minimum Required Experience

• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with Soocial media and Email marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including but not limited to)

Campaign Strategy and Development (70%)

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation and Email campaigns
• Create and regularly measure and report on marketing metrics
• Recommend and edit necessary collateral to support product offerings

Marketing Strategy (20%)

• Define the annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially Social, Email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• . Ability to prioritize projects effectively while managing competing objectives
• . Experience reporting to clients or executive teams

Perks&Benefits:

• CompetitivePay–basedonexperience.
• PaidTimeOff–becausework-lifebalancematters.
• BenefitsPackage–includingmedical,vision,dental,life,anddisabilityinsurance.
• 401(k)with5%EmployerMatching–startplanningforyourfuture!
• On-Siteand Virtual GroupFitnessClasses–stayactiveandenergized.
• SupportiveWorkEnvironment–wefosteracultureofgrowth,diversity,andinclusion.

“At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.”