Growth-Driven Product Marketing Lead

RS Group; Fort Worth (TX); Hybrid; USD 110,000 - 140,000; Full time

Job summary

RS Group is seeking a Product Marketing Manager to drive end-to-end product commercialization, aligning cross-functional teams around a growth strategy that maximizes value for customers, suppliers, and the business. This role connects Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce to translate market opportunities into profitable outcomes.

The role focuses on leading product launches, defining positioning and messaging, and identifying growth opportunities through

Qualifications

• Experience in product marketing, category management, product management, or commercialization.
• Experience developing and executing go-to-market strategies.
• Strong cross-functional leadership and stakeholder management skills.
• Ability to analyze market, customer, and business performance data to inform decisions.
• Experience working with sales teams to drive growth and adoption.

Responsibilities

• Develop and execute product marketing and go-to-market strategies.
• Lead product launches and commercialization initiatives across cross-functional teams.
• Define product positioning, messaging, and value propositions.
• Identify growth opportunities through market, customer, and competitive insights.
• Partner with Sales and suppliers to drive product adoption and revenue growth.
• Support portfolio management, lifecycle planning, and category growth initiatives.
• Measure and communicate product performance through KPIs and business reviews.
• Build strong relationships across Product, Marketing, Sales, Supply Chain, Sourcing, and supplier organizations.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Market & performance analysis

Communication & influencing

Sales collaboration

Tools

CRM

BI platforms

Analytics tools

Job description

RS Group is seeking a Product Marketing Manager to drive end-to-end product commercialization, aligning cross-functional teams around a growth strategy that maximizes value for customers, suppliers, and the business. This role connects Product, Marketing, Sales, Technical, Supply Chain, Sourcing, and eCommerce to translate market opportunities into profitable outcomes.

The role focuses on leading product launches, defining positioning and messaging, and identifying growth opportunities through