Data-Driven Digital Product Marketing Lead

UWorld, LLC; Texas; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

Benefits package (medical, vision, and

401(k) with employer matching

On-site and virtual group fitness

Supportive work environment

Job summary

UWorld, LLC is seeking a Digital Product Marketing Manager to lead product and digital marketing strategy across verticals. The role emphasizes data-driven decisions, awareness building, lead conversion, and collaboration with product teams to translate insights into actionable campaigns.

The ideal candidate has 7+ years in digital marketing, expertise in SEO/SEM, content, social media, and email marketing, plus strong analytics and reporting capabilities.

Qualifications

• 7 years of experience leading digital marketing strategy
• Experience with growth marketing, content marketing, and social media marketing
• SEO/SEM best practices; strong experience with social media and email marketing
• Experience with SEO analytics programs (e.g., Google Analytics, Google Search Console) preferred

Responsibilities

• Campaign Strategy and Development: oversee integrated marketing campaigns and SEO/SEM for verticals
• Marketing Strategy: define annual product marketing strategy; position differentiators
• Market Research: analyze target markets, buyer personas, and industry trends

Skills

Digital marketing

Growth marketing

Content marketing

Social media marketing

Email marketing

SEO/SEM

Education

Bachelor’s degree in marketing, business, communications, or a related field

Master’s degree

Job description

UWorld, LLC is seeking a Digital Product Marketing Manager to lead product and digital marketing strategy across verticals. The role emphasizes data-driven decisions, awareness building, lead conversion, and collaboration with product teams to translate insights into actionable campaigns.

The ideal candidate has 7+ years in digital marketing, expertise in SEO/SEM, content, social media, and email marketing, plus strong analytics and reporting capabilities.