Growth Analytics & Digital Product Marketing Lead

Jobs2Web; Newport Beach (CA); On-site; USD 95,000 - 135,000; Full time

Job summary

Irvine Company is seeking a Digital Product Marketing Manager to drive analysis and lead development of digital applications and lead generation integrations. You will work with marketing and technology teams to define scope, then lead major projects and day-to-day decisions, influencing analytics, CRM strategies, and customer engagement across the division.

You will analyze CRM data trends, define project requirements, and manage vendors and stakeholders to deliver digital solutions that meet

Qualifications

• 3–5 years of working experience in digital marketing and analysis.
• Bachelor’s Degree required.
• Experience with web analytics tools such as Google Analytics.
• Advanced knowledge of Salesforce CRM system, specifically reporting and analysis of lead generation channels.
• Highly proficient in Microsoft Excel.
• A motivated self-starter, process-oriented with high attention to detail.
• Strong interpersonal and communication skills (written and oral).
• Experience within paid media management systems such as Google Adwords, Microsoft Bing, Facebook Ads Manager is a plus.
• Experience within call and click tracking systems such as Marchex and Google Tag Manager is a plus.
• Experience in the real estate vertical is a plus.

Responsibilities

• Analyze CRM data trends, identifying opportunities for optimizing digital strategies and/or systems issues.
• Discovery, requirements definition and team buy-in for new projects with project stakeholders.
• Lead all phases of product development and track/test projects to identify issues and adjustments.
• Ensure development projects meet business requirements and end-user needs.
• Partner with executives to define and implement digital solutions aligned with goals.
• Provide current statuses and communicate with senior management and leadership.
• Maintain knowledge of industry trends, concepts, and techniques.
• Manage vendor relationships in the development process of an application.
• Review and recommend technologies to improve customer communications and retention.
• Seek technology synergies between divisions and departments.
• Solve complex business problems with organizational value.

Skills

Project management

Digital marketing

CRM analytics

Excel

Communication

Team collaboration

Fast-paced environment

Paid media platforms

Education

Bachelor’s degree

Tools

Google Analytics

Salesforce

Marchex

Google Tag Manager

Google Adwords

Microsoft Bing

Facebook Ads Manager

Job description

Irvine Company is seeking a Digital Product Marketing Manager to drive analysis and lead development of digital applications and lead generation integrations. You will work with marketing and technology teams to define scope, then lead major projects and day-to-day decisions, influencing analytics, CRM strategies, and customer engagement across the division.

You will analyze CRM data trends, define project requirements, and manage vendors and stakeholders to deliver digital solutions that meet