Staff Product Manager — Marketing Optimization & Growth

WGU; Salt Lake City (UT); On-site; USD 161,000 - 250,000; Full time

Benefits offered by this job

Bonuses

Medical, dental, vision coverage

Wellbeing program

Discounted WGU tuition

Flexible paid time off

Job summary

WGU is seeking a Staff Product Manager, Marketing Optimization to own strategy and execution of marketing optimization capabilities spanning the learner journey from website engagement through application submission. This role blends product management with technical acumen to drive measurable outcomes across a marketing tech ecosystem.

You will partner with stakeholders across marketing, engineering, analytics, and product teams to prioritize investments and deliver scalable platform solutions

Qualifications

• Bachelor's degree required.
• 8 years of experience as a Software Product Manager or Product Owner.
• Professional Product Certification (e.g., CSPO, Pragmatic Marketing).
• Experience working in agile environments.
• Deep understanding of Service Oriented Architecture (SOA).
• Knowledge of cloud computing and architecture for high-scale platforms.
• Ability to create design artifacts detailing architectural requirements and decisions.
• Ability to communicate technical issues and business value to diverse audiences.

Responsibilities

• Develop and manage strategic product roadmaps aligned with business objectives and user needs.
• Partner with stakeholders, engineers, architects, designers, and end users to define requirements and deliver solutions.
• Lead marketing optimization initiatives to improve funnel performance, conversion metrics, and business outcomes.
• Create shared outcomes across teams and influence work beyond direct ownership.
• Define product release strategies and ensure readiness across partners.
• Monitor product performance using analytics and KPI-driven decisions.

Skills

Software product management

Agile development

SOA

Cloud computing

Stakeholder communication

Leadership

Data analytics

Architecture design

Education

Bachelor's Degree

CSPO certification

Pragmatic Marketing

Tools

Marketing automation platforms

Analytics tools

Customer data platforms

CRM platforms

Campaign management tools

Business intelligence solutions

Job description

WGU is seeking a Staff Product Manager, Marketing Optimization to own strategy and execution of marketing optimization capabilities spanning the learner journey from website engagement through application submission. This role blends product management with technical acumen to drive measurable outcomes across a marketing tech ecosystem.

You will partner with stakeholders across marketing, engineering, analytics, and product teams to prioritize investments and deliver scalable platform solutions