Email Marketing & Demand Gen Lead

UWorld; Coppell (TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Holiday schedule

Medical, vision, dental, life and more

401(k) plan with employer match

Professional development opportunities

Job summary

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. You will drive demand generation and growth marketing while managing campaign operations, analytics, and reporting across channels.

Required are 3–5 years in digital marketing with strong experience in marketing automation and CRM systems, plus a Bachelor’s in a related field. This on-site role offers a comprehensive benefits package and on-site activities.

Qualifications

• Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.
• Strong analytical skills and data-driven thinking.
• Ability to interact, communicate, and present ideas in a collaborative environment.
• Excellent verbal and written communication skills.
• Ability to multitask and perform under tight deadlines.

Responsibilities

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms.
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis.
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Plan, execute, and measure experiments and conversion tests.

Skills

Analytical thinking

Communication

Planning & organization

Multitasking

Verbal & written communication

Education

Bachelor’s in marketing, digital marketing, communications, business, or a relevant field.

Tools

Marketing automation

CRM systems

Job description

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. You will drive demand generation and growth marketing while managing campaign operations, analytics, and reporting across channels.

Required are 3–5 years in digital marketing with strong experience in marketing automation and CRM systems, plus a Bachelor’s in a related field. This on-site role offers a comprehensive benefits package and on-site activities.