Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); Remote; USD 60,000 - 90,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, and more. You will drive lead generation and brand growth using data-driven decisions and strong content, analytics, and performance optimization skills.

Responsibilities include campaign management, keyword research, content creation, email marketing, and collaboration with cross-functional teams to ensure ROI and customer acquisition goals are met.

Qualifications

• Experience leading digital marketing campaigns across channels.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Proven ability to analyze marketing data and drive decisions.
• Familiarity with analytics tools and reporting.

Responsibilities

• Develop and execute digital marketing strategies across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and more.
• Conduct keyword and audience research, competitive analysis.
• Create and optimize content for websites, social, email, and ads.
• Monitor performance, budgets, conversions, traffic, and metrics.
• Analyze data and generate performance reports and insights.
• Run A/B tests on ads, landing pages, audiences, and messaging.
• Improve ROI, conversion rates, engagement, and acquisition.
• Collaborate with content, design, sales, and other teams.
• Support SEO initiatives and website performance improvements.
• Oversee email marketing campaigns and audiences when needed.
• Track industry trends and new marketing tools.
• Monitor website traffic and user behavior with analytics tools.
• Identify opportunities to improve lead generation and digital performance.
• Maintain campaign calendars, budgets, and performance records.
• Continuously test new strategies and channels.

Skills

Digital marketing

Campaign management

Analytics

Google Ads

SEO/SEM

A/B testing

Content creation

Copywriting

Email marketing

Project management

Communication

Cross-functional

Tools

Google Analytics

Google Search Console

Excel

Marketing automation

HubSpot

Job description

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, and more. You will drive lead generation and brand growth using data-driven decisions and strong content, analytics, and performance optimization skills.

Responsibilities include campaign management, keyword research, content creation, email marketing, and collaboration with cross-functional teams to ensure ROI and customer acquisition goals are met.