Growth-Driven Digital Acquisition Specialist

Golden Pet Brands; Los Angeles (CA); On-site; USD 68,400 - 91,300; Full time

Benefits offered by this job

Health insurance (company-paid)

Annual bonus

401(k) matching up to 3.5%

6 paid sick and mental health days

Employee Stock Ownership Plan

Phone/internet reimbursements

Professional development opportunities

Charity sponsorships

Job summary

Golden Pet Brands is seeking a Digital Acquisition Marketing Specialist in California to manage multi-channel paid campaigns, optimize funnels, and lead cross-functional initiatives. The role involves A/B testing on landing pages and ads, plus collaboration with creative and affiliate teams to meet KPIs.

You will create and optimize sales funnels in Salesforce, analyze campaign performance, and stay ahead of industry trends to maximize customer acquisition.

Qualifications

• Bachelor’s Degree or equivalent experience required.
• 1–3 years of digital marketing, preferably in digital acquisition/performance marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns to hit KPIs.

Responsibilities

• Manage paid media campaigns and budgets daily to hit KPI goals.
• Collaborate with departments to drive marketing projects from idea to testing/optimization.
• Lead creative meetings and test new ad ideas for performance improvements.
• Run A/B tests on ads (video/display) and landing pages.
• Create online sales funnels in Salesforce CRM and keep records updated.
• Maintain relationships with network representatives to stay ahead of changes and tactics.
• Analyze customer experience in the sales funnel from day one and suggest improvements.
• Audit web analytics implementations for accurate tracking.
• Collaborate with affiliate teams and partners to meet KPIs.

Skills

Digital marketing

A/B testing

Data-driven decisions

Campaign management

Cross-functional collaboration

Team leadership

Creative testing concepts

Education

Bachelor’s degree or equivalent

Bachelor’s in Marketing (preferred)

Tools

Salesforce CRM

Landing page optimization tools

Job description

Golden Pet Brands is seeking a Digital Acquisition Marketing Specialist in California to manage multi-channel paid campaigns, optimize funnels, and lead cross-functional initiatives. The role involves A/B testing on landing pages and ads, plus collaboration with creative and affiliate teams to meet KPIs.

You will create and optimize sales funnels in Salesforce, analyze campaign performance, and stay ahead of industry trends to maximize customer acquisition.