Marketing Ops Specialist

Golden Pet Brands; El Segundo (CA); Hybrid; USD 72,000 - 91,000; Full time

Benefits offered by this job

Healthcare coverage

Annual bonus

401k match

Job summary

Golden Pet Brands in El Segundo, CA is seeking a Marketing Operations Specialist to support the Marketing team by managing Salesforce CRM records, running data-driven reports, and coordinating cross-functional projects.

You will drive post-purchase and pre-purchase funnels, implement product SKUs, create Jira tickets for Copy/Design/Web, and conduct A/B tests in VWO to optimize campaigns.

Qualifications

• 2-4+ years experience with Salesforce CRM, Project Management & ticketing software.
• Ability to drive strong professional relationships and follow up to meet deadlines.
• Capable of working rapidly under pressure, individually and in team settings, and takes ownership in outcomes.
• Exceptional organizational abilities with meticulous attention to detail.

Responsibilities

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
• Implement new product SKUs & product variants into Salesforce CRM, from SKU creation, pricing review, to order form record creation.
• Work with Marketing leads on various projects to create & manage Jira tickets for Copy, Design, and Web Development.
• Conduct A/B tests within VWO to evaluate marketing strategies, compile results, and recommend insights.
• Stay on top of back-end spreadsheets, databases, and inventories for data accuracy.
• Collaborate with cross-functional teams to collect assets and information for marketing initiatives.

Skills

Salesforce CRM

Project management

Ticketing systems

A/B testing

Data analysis

CRM records

Education

Bachelor’s in Marketing/Accounting/Business

Tools

JIRA

Job description

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

We’re Looking For A:

Marketing Ops Specialist

Location:

Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You’ll Be Doing:

The Marketing Operations Specialist plays a pivotal role in the Marketing department, taking on essential responsibilities related to operational functions. This includes managing, creating, and organizing records within Salesforce CRM and other systems crucial to marketing operations. Additionally, the individual contributes to A/B testing, data collection, and generating insightful custom reports. The role actively supports business processes and ensures adherence to service level agreements (SLAs) to facilitate the smooth execution of streamlined projects through our internal ticketing system. By efficiently handling these critical duties, the Marketing Operations Specialist contributes to the overall efficiency and effectiveness of marketing initiatives..

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
• Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation.
• Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner.
• Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
• Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
• Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares.
• Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues.
• Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes.
• Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks.
• Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
• Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
• Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
• Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
• Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
• Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions.
• Demonstrates adaptability and flexibility in response to changing priorities and business needs.
• Experience in online direct-to-consumer Marketing preferred
• Basic HTML/CCS proficiency preferred
• Bachelor’s in Marketing, Accounting, Business preferred

Golden Perks & Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $72,000-$91,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies:

At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety:

The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ([e-mail]) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.

Click here to learn more about general internet safety and our hiring practices.