Remote Digital Acquisition Lead: Paid Media & Funnels

Golden Pet Brands; Los Angeles (CA); On-site; USD 68,400 - 91,300; Full time

Benefits offered by this job

Comprehensive healthcare coverage

Annual bonus

401(k) match up to 3.5%

Sick and mental health days

Employee Stock Ownership Plan

Reimbursements for cell phone and internet

Professional development opportunities

Charity sponsorships

Quarterly KPI bonuses

Job summary

Golden Pet Brands seeks a Digital Acquisition Marketing Specialist to manage digital marketing strategies and acquisition channels for new customers. Responsibilities include analyzing paid media campaigns, A/B testing ad creatives, and optimizing sales funnels. Candidates should have 1-3 years of experience in digital marketing with strong analytical and project management skills.

This role offers remote or hybrid opportunities in California, alongside competitive benefits such as 100% healthcare coverage, annual bonuses, and professional development opportunities.

Qualifications

• 1-3 years of experience in Digital Marketing, preferably in Digital Acquisition/Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns.

Responsibilities

• Manage and analyze paid media campaigns and budgets.
• Collaborate with multiple departments on marketing projects.
• Lead creative meetings and analyze A/B test results.
• Create online sales funnels in Salesforce CRM.
• Maintain relationships with network representatives.
• Analyze customer experience throughout the sales funnel.
• Perform audits of web analytics implementations.
• Collaborate with affiliates and agency partners.

Skills

Experience scaling and maintaining ad campaigns

Data-driven decision making

Project management

Mathematical and analytical skills

Basic image editing software

Strong interpersonal skills

Self-motivated

Team player

Leadership on calls

Passion for pet health

Education

Bachelor’s Degree or equivalent experience

Bachelor’s Degree in Marketing

Job description

Golden Pet Brands seeks a Digital Acquisition Marketing Specialist to manage digital marketing strategies and acquisition channels for new customers. Responsibilities include analyzing paid media campaigns, A/B testing ad creatives, and optimizing sales funnels. Candidates should have 1-3 years of experience in digital marketing with strong analytical and project management skills.

This role offers remote or hybrid opportunities in California, alongside competitive benefits such as 100% healthcare coverage, annual bonuses, and professional development opportunities.