Marketing Ops Specialist: Salesforce & Growth Analytics

Golden Pet Brands; El Segundo (CA); Hybrid; USD 72,000 - 91,000; Full time

Benefits offered by this job

Healthcare coverage

Annual bonus

401k match

Job summary

Golden Pet Brands in El Segundo, CA is seeking a Marketing Operations Specialist to support the Marketing team by managing Salesforce CRM records, running data-driven reports, and coordinating cross-functional projects.

You will drive post-purchase and pre-purchase funnels, implement product SKUs, create Jira tickets for Copy/Design/Web, and conduct A/B tests in VWO to optimize campaigns.

Qualifications

• 2-4+ years experience with Salesforce CRM, Project Management & ticketing software.
• Ability to drive strong professional relationships and follow up to meet deadlines.
• Capable of working rapidly under pressure, individually and in team settings, and takes ownership in outcomes.
• Exceptional organizational abilities with meticulous attention to detail.

Responsibilities

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
• Implement new product SKUs & product variants into Salesforce CRM, from SKU creation, pricing review, to order form record creation.
• Work with Marketing leads on various projects to create & manage Jira tickets for Copy, Design, and Web Development.
• Conduct A/B tests within VWO to evaluate marketing strategies, compile results, and recommend insights.
• Stay on top of back-end spreadsheets, databases, and inventories for data accuracy.
• Collaborate with cross-functional teams to collect assets and information for marketing initiatives.

Skills

Salesforce CRM

Project management

Ticketing systems

A/B testing

Data analysis

CRM records

Education

Bachelor’s in Marketing/Accounting/Business

Tools

JIRA

Job description

Golden Pet Brands in El Segundo, CA is seeking a Marketing Operations Specialist to support the Marketing team by managing Salesforce CRM records, running data-driven reports, and coordinating cross-functional projects.

You will drive post-purchase and pre-purchase funnels, implement product SKUs, create Jira tickets for Copy/Design/Web, and conduct A/B tests in VWO to optimize campaigns.