Digital Acquisition Marketing Specialist

Golden Pet Brands; Los Angeles (CA); On-site; USD 68,400 - 91,300; Full time

Benefits offered by this job

Health insurance (company-paid)

Annual bonus

401(k) matching up to 3.5%

6 paid sick and mental health days

Employee Stock Ownership Plan

Phone/internet reimbursements

Professional development opportunities

Charity sponsorships

Job summary

Golden Pet Brands is seeking a Digital Acquisition Marketing Specialist in California to manage multi-channel paid campaigns, optimize funnels, and lead cross-functional initiatives. The role involves A/B testing on landing pages and ads, plus collaboration with creative and affiliate teams to meet KPIs.

You will create and optimize sales funnels in Salesforce, analyze campaign performance, and stay ahead of industry trends to maximize customer acquisition.

Qualifications

• Bachelor’s Degree or equivalent experience required.
• 1–3 years of digital marketing, preferably in digital acquisition/performance marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns to hit KPIs.

Responsibilities

• Manage paid media campaigns and budgets daily to hit KPI goals.
• Collaborate with departments to drive marketing projects from idea to testing/optimization.
• Lead creative meetings and test new ad ideas for performance improvements.
• Run A/B tests on ads (video/display) and landing pages.
• Create online sales funnels in Salesforce CRM and keep records updated.
• Maintain relationships with network representatives to stay ahead of changes and tactics.
• Analyze customer experience in the sales funnel from day one and suggest improvements.
• Audit web analytics implementations for accurate tracking.
• Collaborate with affiliate teams and partners to meet KPIs.

Skills

Digital marketing

A/B testing

Data-driven decisions

Campaign management

Cross-functional collaboration

Team leadership

Creative testing concepts

Education

Bachelor’s degree or equivalent

Bachelor’s in Marketing (preferred)

Tools

Salesforce CRM

Landing page optimization tools

Job description

Digital Acquisition Marketing Specialist

Creating a world where pets live longer, healthier lives, from their very first meal.

What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.

• Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data-driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills.
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Confident in leading team calls
• Passion for pet health
• Required Education:Bachelor’s Degree or equivalent experience
• Preferred Education: Bachelor’s Degree in Marketing
• Required Experience:
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.
• Preferred Experience:
• 3-5 years of Digital Acquisition/ Performance Marketing
• Experience optimizing/strategizing video ad creatives
• Comprehensive healthcare coverage – We cover100% of premiumsfor medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional developmentopportunitieswith mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $68,400-$91,300, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please clickhere to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.