Head of Growth Analytics & Insights

Omnicom Media; New York (NY); On-site; USD 145,000 - 165,000; Full time

Job summary

Omnicom Media is seeking a seasoned data and analytics leader to drive complex marketing analytics for client campaigns in the United States. You will work across planning, investment, and activation teams to translate data into strategic insights and drive media plan optimization.

The role requires 7+ years in data and analytics within advertising or related fields, excellent leadership, and strong communication skills to articulate insights to clients.

Qualifications

• University degree required; 7+ years of data and analytics experience in advertising/management consulting/marketing

Responsibilities

• Build understanding of client strategic issues and competitive position.
• Ensure analytics lead to clear, actionable insights and narratives.
• Partner with Planning, Investment, and Activation on budget setting, media plan development, and optimization.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs.
• Contribute to consumer segmentation and audience identification/exploration.
• Design tests to measure incremental media impact.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Communication skills

Training coaching

Project management

Education

University degree

Job description

Omnicom Media is seeking a seasoned data and analytics leader to drive complex marketing analytics for client campaigns in the United States. You will work across planning, investment, and activation teams to translate data into strategic insights and drive media plan optimization.

The role requires 7+ years in data and analytics within advertising or related fields, excellent leadership, and strong communication skills to articulate insights to clients.