Growth Director, User Acquisition & PLG Scale

huckleberrycare.com; Los Angeles (CA); Hybrid; USD 160,000 - 200,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health

Vision

Dental

Paid parental leave

401k match

Job summary

Huckleberry Labs seeks a Senior Director of User Acquisition and Growth to lead scalable, impactful growth across paid and organic channels. You will own holistic growth strategy, partner with Product & Engineering for PLG, and drive a unified attribution view within the Growth Pod.

The role requires 10+ years in growth with leadership experience, strong analytics, and a track record of moving metrics from small to large in a Series B/C environment. Location flexibility in the U.S.

Qualifications

• 10+ years of progressive growth experience in consumer subscription businesses.
• 4+ years in senior leadership managing Director‑level reports.
• Proven mastery across paid and organic channels with balanced growth.
• Analytical depth in data, attribution modeling, and unit economics.
• Startup/D2C mindset with Series B/C experience and focus on LTV:CAC.
• Strong cross‑functional influence with product and engineering.

Responsibilities

• Own end‑to‑end growth strategy across paid and organic channels (incl. ASO, affiliates, and product).
• Forecast and optimize marketing investments based on LTV, CAC, and viral metrics.
• Lead, mentor, and align Growth Pod reports across channels.
• Influence PLG features, onboarding hooks, and cross‑functional roadmaps.
• Oversee performance marketing, SEO/content, and affiliate management.

Skills

Growth leadership

Paid & organic acquisition

LTV:CAC optimization

Analytics & BI

Startup / Series B/C experience

Cross-functional influence

Job description

Huckleberry Labs seeks a Senior Director of User Acquisition and Growth to lead scalable, impactful growth across paid and organic channels. You will own holistic growth strategy, partner with Product & Engineering for PLG, and drive a unified attribution view within the Growth Pod.

The role requires 10+ years in growth with leadership experience, strong analytics, and a track record of moving metrics from small to large in a Series B/C environment. Location flexibility in the U.S.