User Acquisition Manager (Remote, Contract)

Huckleberry Labs; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Huckleberry Labs in the United States is seeking a User Acquisition Manager for a 12-month contract (1099). You will lead global paid campaigns across Google, Meta, TikTok, and more, driving CAC and ROAS while partnering with product, data science, and lifecycle teams to optimize conversion paths.

You will plan testing frameworks, manage multi-million budgets, and collaborate with creative and brand teams to craft scalable growth strategies and new channels.

Qualifications

• 4+ years of relevant work experience.
• Experience with major advertising platforms (Google, Meta, TikTok, Apple Search Ads).
• Experience with AppsFlyer and Amplitude.
• Experience running lift tests.
• Strong analytical and reporting skills.
• Technical knowledge setting up conversion tracking.
• Accountability and ownership mindset.
• Blend of creative and analytical problem-solving.

Responsibilities

• Plan, launch, and manage global paid campaigns across Google, Meta, TikTok and more, hitting CAC/ROAS targets.
• Analyze data to identify trends and optimization opportunities.
• Manage and optimize multi-million dollar budgets across paid media.
• Collaborate with creative/brand teams to develop scalable ad creatives and messaging.
• Explore growth opportunities and prioritize by impact.
• Build and manage testing frameworks (A/B tests, ad copy, audience tests, bids).
• Liaise with affiliate marketing agency and manage relationships with ad platform partners.
• Collaborate with product, data science, and lifecycle teams to improve acquisition-to-retention.
• Contribute to growth strategy and identify new channels and levers.

Skills

Analytical thinking

Reporting skills

Tools

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

AppsFlyer

Amplitude

Job description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

As a User Acquisition Manager, you’ll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world.

This is a 40-hour per week, 12-month contract on a 1099 basis.

Areas of responsibility

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
• Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
• Manage and optimize a multi-million dollar budget across paid media channels.
• Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.
• Explore and evaluate user growth opportunities and prioritize by impact.
• Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).
• Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.
• Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.
• Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

• 4+ years of relevant work experience.
• In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.
• Experience working with an MMP (e.g., AppsFlyer).
• Experience working with data analytics platforms (e.g., Amplitude).
• Experience running lift tests.
• Strong analytical and reporting skills.
• Technical knowledge and experience setting up conversion tracking.
• Excellent sense of accountability and ownership.
• A blend of creative and analytical approaches to problem-solving.

Nice to have

• Comfortable working within a fast-paced environment and leveraging AI tools.
• Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.
• ASO experience is a plus.
• Experience with Web2App marketing campaigns.
• Experience with subscription businesses.
• Affiliate marketing experience is a plus.

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.