Growth Director, eCommerce & Customer Acquisition

Resource Innovations; Chicago (IL); On-site; USD 130,000 - 200,000; Full time

Job summary

Resource Innovations seeks an experienced Director of eCommerce and Customer Acquisition to build and lead our direct-to-consumer programs, driving enrollment, revenue, and energy-savings outcomes. You will shape customer journeys, optimize campaigns, and partner with cross-functional teams to scale a performance-driven capability.

You will lead three program areas: Customer Engagement, pay-for-performance, and corporate demand-gen, translating client objectives into measurable demand and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability.
• Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.
• Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams.
• Strong analytical, financial, communication, presentation, and leadership skills.
• Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.

Responsibilities

• Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites.
• Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans.
• Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase.
• Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI's revenue depends on enrollment or participation.
• Partner with Account Leadership to deliver executive-level performance reporting, leveraging audience insights and campaign analytics to drive optimization and achieve sales, participation, revenue, and energy savings goals.
• Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel.

Skills

Strategy

Analytics

Leadership

Paid media

Lifecycle marketing

Audience segmentation

Conversion optimization

Customer journey development

Education

Bachelor's degree in Marketing, Business, Communications, eCommerce, or related field

Tools

Salesforce

Marketing automation

GA4

Ecommerce platforms

Job description

Resource Innovations seeks an experienced Director of eCommerce and Customer Acquisition to build and lead our direct-to-consumer programs, driving enrollment, revenue, and energy-savings outcomes. You will shape customer journeys, optimize campaigns, and partner with cross-functional teams to scale a performance-driven capability.

You will lead three program areas: Customer Engagement, pay-for-performance, and corporate demand-gen, translating client objectives into measurable demand and