Senior Director, eCommerce & Customer Growth

Buoyant; Chicago (IL); On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

Paid vacation

Paid holidays

401(k) with match

Medical, dental, vision

Parental leave

Employee assistance program

Commuter benefits

Job summary

Resource Innovations seeks a Senior Director, eCommerce and Customer Acquisition to build and lead our eCommerce and direct-to-consumer programs. You will drive demand, enrollments, and energy-savings outcomes while aligning marketing plans with client objectives and ROI targets.

You will own strategy across paid and organic channels, lifecycle marketing, and cross-functional programs, collaborating with sales, analytics, and product teams to scale capability and performance.

Qualifications

• Bachelor’s degree required in Marketing, Business, Communications, eCommerce, or related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition or performance marketing.
• Proven success building or scaling an eCommerce/customer acquisition capability.
• Experience developing strategies tied to measurable sales, enrollment, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development.

Responsibilities

• Develop and lead eCommerce and direct-to-consumer customer acquisition strategies across Customer Engagement programs, P4P, and marketing initiatives.
• Translate goals across sales, enrollment, revenue, participation, and energy savings into integrated plans.
• Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase.
• Build scalable acquisition approaches and customer journeys for performance-based programs tied to enrollment/participation.
• Partner with Account Leadership to deliver executive-level performance reporting and optimization.
• Support Corporate Marketing with performance-marketing strategies to generate qualified leads and strengthen the sales funnel.

Skills

eCommerce strategy

Customer acquisition

Performance marketing

Data-driven decisions

Leadership

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, eCommerce, or related field

Tools

Salesforce

Marketing automation

GA4

Google Analytics

Ecommerce platforms

Testing tools

BI solutions

Job description

Resource Innovations seeks a Senior Director, eCommerce and Customer Acquisition to build and lead our eCommerce and direct-to-consumer programs. You will drive demand, enrollments, and energy-savings outcomes while aligning marketing plans with client objectives and ROI targets.

You will own strategy across paid and organic channels, lifecycle marketing, and cross-functional programs, collaborating with sales, analytics, and product teams to scale capability and performance.