Director of eCommerce & Customer Growth

Resource-Innovations; Chicago (IL); On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid vacation

Parental leave

Job summary

Resource Innovations seeks a seasoned Director for eCommerce and Customer Acquisition to build and lead our direct-to-consumer capabilities, aligning client outcomes with measurable enrollment, revenue, and energy savings goals. You will drive performance marketing, strategy, and lifecycle programs across paid search, social, email, and programs.

The role partners with marketing leadership to deliver executive-level reporting, dashboards, and playbooks, while scaling a new enterprise capability

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, or related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Proven experience building or scaling an eCommerce, customer acquisition, or performance-marketing capability.
• Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels.

Responsibilities

• Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites.
• Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans.
• Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase.
• Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI’s revenue depends on enrollment or participation.

Skills

eCommerce strategy

leadership

paid media

data-driven optimization

communication

Education

Bachelor's degree in Marketing, Business, Communications, eCommerce, or related field

Tools

Salesforce

Marketing automation

GA4

eCommerce platforms

testing tools

business intelligence solutions

Job description

Resource Innovations seeks a seasoned Director for eCommerce and Customer Acquisition to build and lead our direct-to-consumer capabilities, aligning client outcomes with measurable enrollment, revenue, and energy savings goals. You will drive performance marketing, strategy, and lifecycle programs across paid search, social, email, and programs.

The role partners with marketing leadership to deliver executive-level reporting, dashboards, and playbooks, while scaling a new enterprise capability