Growth & Demand Marketing Manager — Lifecycle & ABM Lead

ProducePay; United States; On-site; USD 138,000 - 198,000; Full time

Benefits offered by this job

Competitive compensation and equity

Health and Wellness benefits

Unlimited vacation

Flexible hours and WFH support

Job summary

Waabi, a leader in physical AI, seeks a Growth and Demand Marketing Manager to build our demand engine from the ground up. You’ll set lifecycle marketing strategy, run campaigns, create content, and personally generate qualified opportunities for sales.

You’ll own end-to-end programs, nurture tracks, ABM at named accounts, and AI-assisted content production to accelerate pipeline and CAC discipline. This role offers growth with a fast-growing team.

Qualifications

• 6+ years in B2B marketing, demand generation, or growth marketing.
• Track record building and optimizing lead-gen and lifecycle programs.
• Hands-on outbound/prospecting work alongside strategic marketing.
• Experience measuring CAC or funnel metrics.
• Strong analytical skills; Excel/Sheets; SQL/BI a plus.
• Strong writing for white papers and webinars.
• Hands-on use of AI tools in marketing workflows.

Responsibilities

• Develop and execute lifecycle marketing programs, including nurture tracks and emails.
• Drive MQLs that convert into opportunities and customers.
• Spend ~20% time prospecting senior logistics-technology decision makers.
• Track CAC by channel and refine messaging and channel mix.
• Own lower-funnel digital campaigns and ABM for named accounts.
• Collaborate with Brand/Event/Product Marketing to deploy integrated campaigns.
• Build segmented email nurture campaigns and move leads through the funnel.
• Write white papers, host webinars, and produce thought leadership content with AI support.

Skills

B2B marketing

Demand generation

Lifecycle marketing

Outbound prospecting

Analytics

Writing

AI marketing tools

Tools

HubSpot

Aurasell

BI/SQL

Job description

Waabi, a leader in physical AI, seeks a Growth and Demand Marketing Manager to build our demand engine from the ground up. You’ll set lifecycle marketing strategy, run campaigns, create content, and personally generate qualified opportunities for sales.

You’ll own end-to-end programs, nurture tracks, ABM at named accounts, and AI-assisted content production to accelerate pipeline and CAC discipline. This role offers growth with a fast-growing team.